Category ad creative · observed
makeup ad creative by brand
data as of 23 Oct 2026
- makeup brands had 20,517 ads seen in the last 30 days (observed 23 Oct 2026).
Active ads
8.2K
Seen (30d)
20.5K
20,517 observed
Hook angles labelled
16.6K
Brands with ads
20
Format and platform mix
as of 23 Oct 2026Format mix
- video49%
- image28%
- carousel23%
- text0%
- unknown0%
Platform mix
- meta73%
- google27%
Shares of creatives seen in the last 30 days. Counts and formats only.
New ads per week
as of 23 Oct 202621 Sept 202619 Oct 2026
First-seen week of each creative (UTC). A launch count, not a performance measure.
Hook angle clusters
as of 23 Oct 2026Benefit / result33% · 5.5K
Offer / discount22% · 3.6K
Problem → solution11% · 1.8K
Social proof / UGC11% · 1.8K
Ingredient-led9% · 1.6K
Price / value7% · 1.2K
New launch3% · 537
Other4% · 589
Share of 16,553 creatives with a classified opening-hook angle. Angle labels only; ad copy is never shown.
Brands by ads seen (30d)
as of 23 Oct 2026Pilgrim4.4K seen · 1.1K active
Mamaearth2.9K seen · 119 active
Renee Cosmetics1.5K seen · 1.2K active
Swiss Beauty1.4K seen · 135 active
FAE Beauty1.4K seen · 60 active
Typsy Beauty1.4K seen · 1.3K active
RAS Luxury Oils1.3K seen · 1K active
SUGAR Cosmetics1.1K seen · 547 active
Earth Rhythm1.1K seen · 590 active
LoveChild By Masaba858 seen · 540 active
About these numbers
Every figure is an observed count with its date and source — hover the date for where it came from. Sections without enough stored data say so instead of estimating, and no delivery or performance figures are shown.
See methodology.
See all creative history
20,517 ads
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