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Creative activity by category

Most active brands, creative angles and format mix from observed ad libraries. Activity does not establish ad performance.

as of 23 Oct 2026

Browse creative

Audio

ads first seen; rolling periods ending 2026-10-23 (UTC).

Last 7 days: 3,172Measured

Previous 7 days: 15,334Measured

Change: -12,162Derived

Last 30 days: 40,253Measured

Previous 30 days: 80Measured

Change: +40,173Derived

Most active brands

  • boAt Lifestyle

    5,162Measured ads seen in 30 days

  • Noise

    4,832Measured ads seen in 30 days

  • Portronics

    667Measured ads seen in 30 days

Top angles

  • benefit: 7,425Measured
  • other: 4,626Measured
  • offer: 1,837Measured
  • value: 1,233Measured
  • launch: 1,175Measured

Format mix

  • image: 59.4%Derived
  • video: 20.4%Derived
  • carousel: 18.9%Derived
  • text: 1.4%Derived
  • unknown: 0%Derived

New per week

  • Week of 2026-09-21: 6,706Measured
  • Week of 2026-09-28: 1,733Measured
  • Week of 2026-10-05: 20,022Measured
  • Week of 2026-10-12: 9,692Measured
  • Week of 2026-10-19: 2,257Measured

Weeks at the observation window edges may be partial.

Bags & accessories

ads first seen; rolling periods ending 2026-10-23 (UTC).

Last 7 days: 1,421Measured

Previous 7 days: 2,995Measured

Change: -1,574Derived

Last 30 days: 20,333Measured

Previous 30 days: 0Measured

Change: +20,333Derived

Most active brands

  • Crepdog Crew

    2,433Measured ads seen in 30 days

Top angles

  • benefit: 2,681Measured
  • offer: 2,462Measured
  • other: 2,141Measured
  • occasion: 857Measured
  • value: 782Measured

Format mix

  • image: 58.2%Derived
  • video: 20.3%Derived
  • carousel: 18.9%Derived
  • text: 2.5%Derived
  • unknown: 0.1%Derived
  • multi_video: 0%Derived

New per week

  • Week of 2026-09-21: 4,654Measured
  • Week of 2026-09-28: 4,264Measured
  • Week of 2026-10-05: 8,527Measured
  • Week of 2026-10-12: 1,901Measured
  • Week of 2026-10-19: 991Measured

Weeks at the observation window edges may be partial.

Bath & Body

ads first seen; rolling periods ending 2026-10-23 (UTC).

Last 7 days: 1,183Measured

Previous 7 days: 4,619Measured

Change: -3,436Derived

Last 30 days: 26,423Measured

Previous 30 days: 0Measured

Change: +26,423Derived

Most active brands

  • mCaffeine

    2,721Measured ads seen in 30 days

Top angles

  • benefit: 4,402Measured
  • offer: 3,320Measured
  • problem solution: 2,674Measured
  • ingredient: 2,587Measured
  • other: 1,148Measured

Format mix

  • video: 40.7%Derived
  • image: 38.2%Derived
  • carousel: 19.9%Derived
  • text: 1.1%Derived
  • unknown: 0.1%Derived

New per week

  • Week of 2026-09-21: 5,192Measured
  • Week of 2026-09-28: 6,349Measured
  • Week of 2026-10-05: 10,534Measured
  • Week of 2026-10-12: 3,632Measured
  • Week of 2026-10-19: 718Measured

Weeks at the observation window edges may be partial.

Footwear

ads first seen; rolling periods ending 2026-10-23 (UTC).

Last 7 days: 27,950Measured

Previous 7 days: 32,631Measured

Change: -4,681Derived

Last 30 days: 96,342Measured

Previous 30 days: 0Measured

Change: +96,342Derived

Most active brands

  • Neeman's

    4,654Measured ads seen in 30 days

  • Crepdog Crew

    2,433Measured ads seen in 30 days

  • Liberty Shoes

    842Measured ads seen in 30 days

Top angles

  • other: 7,401Measured
  • benefit: 6,329Measured
  • offer: 3,428Measured
  • launch: 1,423Measured
  • no message: 1,063Measured

Format mix

  • image: 74.1%Derived
  • text: 12.1%Derived
  • carousel: 8.4%Derived
  • video: 5.4%Derived
  • unknown: 0%Derived

New per week

  • Week of 2026-09-21: 4,370Measured
  • Week of 2026-09-28: 26,538Measured
  • Week of 2026-10-05: 10,274Measured
  • Week of 2026-10-12: 28,961Measured
  • Week of 2026-10-19: 26,289Measured

Weeks at the observation window edges may be partial.

Furniture & mattresses

ads first seen; rolling periods ending 2026-10-23 (UTC).

Last 7 days: 1,590Measured

Previous 7 days: 7,992Measured

Change: -6,402Derived

Last 30 days: 36,004Measured

Previous 30 days: 0Measured

Change: +36,004Derived

Most active brands

  • The Sleep Company

    5,360Measured ads seen in 30 days

  • SleepyCat

    1,325Measured ads seen in 30 days

Top angles

  • offer: 5,630Measured
  • benefit: 4,204Measured
  • social proof: 2,280Measured
  • value: 1,309Measured
  • other: 1,120Measured

Format mix

  • image: 62.1%Derived
  • video: 26.1%Derived
  • carousel: 8.2%Derived
  • text: 3.6%Derived
  • unknown: 0.1%Derived

New per week

  • Week of 2026-09-21: 9,615Measured
  • Week of 2026-09-28: 3,160Measured
  • Week of 2026-10-05: 18,894Measured
  • Week of 2026-10-12: 3,470Measured
  • Week of 2026-10-19: 865Measured

Weeks at the observation window edges may be partial.

Haircare

ads first seen; rolling periods ending 2026-10-23 (UTC).

Last 7 days: 7,051Measured

Previous 7 days: 7,959Measured

Change: -908Derived

Last 30 days: 52,799Measured

Previous 30 days: 0Measured

Change: +52,799Derived

Most active brands

  • Mamaearth

    2,938Measured ads seen in 30 days

  • Vedix

    2,653Measured ads seen in 30 days

Top angles

  • benefit: 10,844Measured
  • problem solution: 8,519Measured
  • offer: 7,380Measured
  • social proof: 4,714Measured
  • ingredient: 4,327Measured

Format mix

  • video: 53.1%Derived
  • image: 26.7%Derived
  • carousel: 19.5%Derived
  • text: 0.7%Derived
  • unknown: 0.1%Derived
  • multi_video: 0%Derived

New per week

  • Week of 2026-09-21: 15,566Measured
  • Week of 2026-09-28: 17,212Measured
  • Week of 2026-10-05: 8,863Measured
  • Week of 2026-10-12: 5,496Measured
  • Week of 2026-10-19: 5,684Measured

Weeks at the observation window edges may be partial.

Home decor

ads first seen; rolling periods ending 2026-10-23 (UTC).

Last 7 days: 5,288Measured

Previous 7 days: 3,898Measured

Change: +1,390Derived

Last 30 days: 16,153Measured

Previous 30 days: 0Measured

Change: +16,153Derived

Most active brands

  • Nestasia

    1,218Measured ads seen in 30 days

  • Ugaoo

    1,026Measured ads seen in 30 days

Top angles

  • offer: 783Measured
  • benefit: 665Measured
  • other: 458Measured
  • occasion: 324Measured
  • no message: 253Measured

Format mix

  • image: 77.5%Derived
  • video: 15.3%Derived
  • carousel: 5.7%Derived
  • text: 0.9%Derived
  • unknown: 0.6%Derived

New per week

  • Week of 2026-09-21: 1,754Measured
  • Week of 2026-09-28: 2,469Measured
  • Week of 2026-10-05: 3,653Measured
  • Week of 2026-10-12: 3,272Measured
  • Week of 2026-10-19: 5,019Measured

Weeks at the observation window edges may be partial.

Kitchen & dining

ads first seen; rolling periods ending 2026-10-23 (UTC).

Last 7 days: 827Measured

Previous 7 days: 2,527Measured

Change: -1,700Derived

Last 30 days: 11,205Measured

Previous 30 days: 0Measured

Change: +11,205Derived

Most active brands

  • Wonderchef

    1,456Measured ads seen in 30 days

  • Milton

    1,316Measured ads seen in 30 days

  • Vinod Cookware

    972Measured ads seen in 30 days

Top angles

  • benefit: 1,274Measured
  • offer: 1,240Measured
  • other: 620Measured
  • social proof: 617Measured
  • occasion: 310Measured

Format mix

  • video: 47.5%Derived
  • image: 42.2%Derived
  • carousel: 8%Derived
  • text: 2.1%Derived
  • unknown: 0.1%Derived

New per week

  • Week of 2026-09-21: 4,332Measured
  • Week of 2026-09-28: 635Measured
  • Week of 2026-10-05: 3,992Measured
  • Week of 2026-10-12: 1,777Measured
  • Week of 2026-10-19: 472Measured

Weeks at the observation window edges may be partial.

Makeup

ads first seen; rolling periods ending 2026-10-23 (UTC).

Last 7 days: 1,440Measured

Previous 7 days: 3,025Measured

Change: -1,585Derived

Last 30 days: 20,511Measured

Previous 30 days: 0Measured

Change: +20,511Derived

Most active brands

  • Mamaearth

    2,938Measured ads seen in 30 days

  • Renee Cosmetics

    1,544Measured ads seen in 30 days

  • Swiss Beauty

    1,420Measured ads seen in 30 days

Top angles

  • benefit: 5,534Measured
  • offer: 3,569Measured
  • problem solution: 1,787Measured
  • social proof: 1,757Measured
  • ingredient: 1,567Measured

Format mix

  • video: 48.8%Derived
  • image: 28.2%Derived
  • carousel: 22.6%Derived
  • text: 0.5%Derived
  • unknown: 0.1%Derived

New per week

  • Week of 2026-09-21: 4,975Measured
  • Week of 2026-09-28: 7,980Measured
  • Week of 2026-10-05: 4,600Measured
  • Week of 2026-10-12: 1,969Measured
  • Week of 2026-10-19: 993Measured

Weeks at the observation window edges may be partial.

Mobile & computer accessories

ads first seen; rolling periods ending 2026-10-23 (UTC).

Last 7 days: 3,825Measured

Previous 7 days: 13,137Measured

Change: -9,312Derived

Last 30 days: 30,876Measured

Previous 30 days: 0Measured

Change: +30,876Derived

Most active brands

  • Portronics

    667Measured ads seen in 30 days

  • Green Souls

    658Measured ads seen in 30 days

Top angles

  • benefit: 2,411Measured
  • other: 1,884Measured
  • no message: 1,793Measured
  • offer: 1,402Measured
  • value: 481Measured

Format mix

  • image: 68.2%Derived
  • video: 27.3%Derived
  • carousel: 2.8%Derived
  • text: 1.6%Derived
  • unknown: 0.1%Derived

New per week

  • Week of 2026-09-21: 3,982Measured
  • Week of 2026-09-28: 4,015Measured
  • Week of 2026-10-05: 8,335Measured
  • Week of 2026-10-12: 12,192Measured
  • Week of 2026-10-19: 2,360Measured

Weeks at the observation window edges may be partial.

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