Mamaearth
1 new offer on the brand's site
MeasuredMeasured: Read or counted from stored observations.Source: Price, offer, launch, ad and marketplace changes we trackAs of 18 Oct 2026
Mamaearth vs Pilgrim
29% shared product overlap
as of 23 Oct 2026
Side by side
DerivedDerived: Worked out from measured data with a published formula.Source: Catalogue listings we trackAs of 23 Oct 2026| Measure | Mamaearth | Pilgrim |
|---|---|---|
| Live products | 912 | 229 |
| Median list price | ₹499 | ₹595 |
| Live offers | 7 | 4 |
| Ads seen (30d) | 2.9K | 4.4K |
| Reviews read | 7.3L | 3.3L |
| Marketplaces | Myntra, Amazon, Flipkart, Tira, Meesho, Ajio, Nykaa | Amazon, Flipkart, Myntra, Nykaa, Tira, Ajio, Meesho |
| Priced products discounted | 0% | 21% |
Moves in 30 days
as of 18 Oct 2026MeasuredMeasured: Read or counted from stored observations.Source: Price, offer, launch, ad and marketplace changes we trackAs of 18 Oct 2026
Where each sits in its category
DerivedDerived: Worked out from measured data with a published formula.Source: Catalogue listings we trackAs of 23 Oct 2026Formula: price: brand median vs the category P25 and P75 of brand medians; offers and ads: published thresholds| Measure | Mamaearth | Pilgrim |
|---|---|---|
| Price position | Mid price | Mid price |
| Offer intensity | Medium | Medium |
| Ad activity | High | High |
Ad themes
as of 23 Oct 2026DerivedDerived: Worked out from measured data with a published formula.Source: Ad libraries we trackAs of 23 Oct 2026Formula: AI angle label of each ad seen in 30 days
New to our catalogue crawl
as of 23 Oct 2026MeasuredMeasured: Read or counted from stored observations.Source: Catalogue listings we trackAs of 23 Oct 2026
Mamaearth
| Product | From | First seen |
|---|---|---|
| Rice Hydra Burst Gel Moisturizer with Rice Extract for Glass Glow - 50g | ₹599 | 28 Sept 2026 |
| 100% Natural Berry Blast Toothpaste for Kids, 50g | ₹132 | 25 Sept 2026 |
| Milky Soft Natural Lip Balm for Babies with Oats, Milk & Calendula – 4g | ₹199 | 25 Sept 2026 |
| Castor Oil with 100% Pure Cold Pressed Castor Oil For Skin, Hair & Nails - 150 ml | ₹266 | 25 Sept 2026 |
| 10% Vitamin C Essence Serum with Vitamin C and Gotu Kola for Skin Illumination – 30ml | ₹699 | 25 Sept 2026 |
Pilgrim
| Product | From | First seen |
|---|---|---|
| The French Collection Liquid Lipstick - Wine Seduction | ₹1 | 23 Oct 2026 |
| Dream Matte Concealer | ₹164 | 17 Oct 2026 |
| Matte Me Up! Liquid Lipstick | ₹149 | 17 Oct 2026 |
| Matte Me Up! Serum Bullet Lipstick | ₹179 | 17 Oct 2026 |
| The French Collection Bullet Lipstick | ₹284 | 17 Oct 2026 |
Full move history: Mamaearth and Pilgrim
1 move in 30 days
Start 14-day trialMamaearth vs Pilgrim side by side: products, median price, ads seen, reviews read. No winner declared. Every number shows its source and date.
Questions
Why are Mamaearth and Pilgrim compared?
Their catalogues overlap: 29% of products sit in product groups both brands sell in, and both run ads we track (as of 23 Oct 2026).
How many products do Mamaearth and Pilgrim sell?
Mamaearth has 912 live products and Pilgrim has 229 in our catalogue crawl (as of 23 Oct 2026).
What is the typical price at Mamaearth and Pilgrim?
The median list price is ₹499 at Mamaearth and ₹595 at Pilgrim, before coupons (as of 23 Oct 2026).
How many ads did Mamaearth and Pilgrim run in 30 days?
We saw 2,938 ads for Mamaearth and 4,419 for Pilgrim in public ad libraries. A count of ads, not of spend or reach.
Is Mamaearth or Pilgrim better?
We do not declare a winner. More products, ads or offers is not better or worse on its own; it depends on your strategy, margins and position.