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Brand ad creative · observed

Dot & Key ads

dotandkey.comskincaredata as of 23 Oct 2026

  • Dot & Key had 3,556 ads seen in the last 30 days (observed 23 Oct 2026).

Active ads

1.3K

Seen (30d)

3.6K

3,556 observed

Hook angles labelled

2.6K

New ads / week

31

Format and platform mix

as of 23 Oct 2026

Format mix

  • video50%
  • image35%
  • carousel14%
  • text1%
  • unknown0%

Platform mix

  • google65%
  • meta35%

Shares of creatives seen in the last 30 days. Counts and formats only.

New ads per week

as of 23 Oct 2026
21 Sept 202619 Oct 2026

First-seen week of each creative (UTC). A launch count, not a performance measure.

Hook angle clusters

as of 23 Oct 2026
Benefit / result30% · 766
Ingredient-led25% · 645
Authority / expert11% · 277
Founder / brand story10% · 254
Problem → solution7% · 189
Curiosity / question7% · 187
Offer / discount5% · 142
Social proof / UGC5% · 126

Share of 2,586 creatives with a classified opening-hook angle. Angle labels only; ad copy is never shown.

Go deeper

Full creative history, hook evidence and alerts for this brand live in the app.

About these numbers

Every figure is an observed count with its date and source — hover the date for where it came from. Sections without enough stored data say so instead of estimating, and no delivery or performance figures are shown.

See methodology.

See all creative history