Dot & Key
1 new product in our catalogue crawl
MeasuredMeasured: Read or counted from stored observations.Source: Price, offer, launch, ad and marketplace changes we trackAs of 8 Oct 2026
as of 23 Oct 2026
- −9% vs Skincare
₹498
Median price trend Point 1 498 Point 2 498 Point 3 498 Point 4 498 Point 5 844 Point 6 299 Point 7 524 Point 8 374 Point 9 299 Point 10 499 Point 11 798 Point 12 520 Point 13 498 Point 14 498 Median price
- up to 25% off
5
Live offers
MeasuredMeasured: Read or counted from stored observations.Source: Live offers we trackAs of 21 Oct 2026 - 1.3K active
3.6K
Ads 30d
- 449 listings
4.4★
Rating trend Point 1 11577012 Point 2 11587947 Point 3 11603335 Point 4 11609942 Point 5 11640042 Point 6 11651585 Point 7 11657749 Point 8 11665167 Point 9 11672674 Point 10 11684102 Point 11 11723517 Point 12 11736314 Point 13 11736314 Point 14 11769608 Point 15 11786332 Point 16 11791689 Point 17 11795323 Point 18 11820623 Point 19 11847586 Point 20 11847584 Rating
DerivedDerived: Worked out from measured data with a published formula.Source: Prices, offers and ads we trackAs of 23 Oct 2026Formula: Published thresholds, see methodology
Price positionMedian list price ₹498 against the middle half of 48 priced skincare brands (₹457 to ₹662). Below that range is lower, above it upper.Mid price
Offer intensity5 live offers, 0% of priced products discounted. High = 10+ offers or half the range discounted; medium = 3+ offers or a fifth discounted.Medium
Ad activity3.6K ads seen in 30 days. High = 100+, medium = 20+. A count of ads, not of spend or reach.High
RatingRatings-weighted average on the same 449 marketplace listings4.4 of 5
Price vs Skincare
DerivedDerived: Worked out from measured data with a published formula.Source: Catalogue prices we trackAs of 23 Oct 2026
Show as table
| Date | Dot & Key | Skincare median |
|---|---|---|
| 25 Sept 2026 | ₹498 | ₹547 |
| 27 Sept 2026 | ₹498 | ₹547 |
| 1 Oct 2026 | ₹498 | ₹547 |
| 2 Oct 2026 | ₹498 | ₹547 |
| 5 Oct 2026 | ₹844 | ₹547 |
| 8 Oct 2026 | ₹299 | ₹547 |
| 9 Oct 2026 | ₹524 | ₹547 |
| 10 Oct 2026 | ₹374 | ₹547 |
| 12 Oct 2026 | ₹299 | ₹547 |
| 13 Oct 2026 | ₹499 | ₹547 |
| 15 Oct 2026 | ₹798 | ₹547 |
| 18 Oct 2026 | ₹520 | ₹547 |
| 21 Oct 2026 | ₹498 | ₹547 |
| 23 Oct 2026 | ₹498 | ₹547 |
- Dot & Key median
- ₹498
- Skincare median
- ₹547
- Difference
- −9% lower
- Discounted
- 0%
Offers
MeasuredMeasured: Read or counted from stored observations.Source: Live offers we trackAs of 21 Oct 2026
- 25 Sept: 5 live, 5 new
- 26 Sept: 5 live
- 27 Sept: 5 live
- 28 Sept: 5 live
- 29 Sept: 5 live
- 30 Sept: 5 live
- 1 Oct: 5 live
- 2 Oct: 5 live
- 3 Oct: 5 live
- 4 Oct: 5 live
- 5 Oct: 5 live
- 6 Oct: 5 live
- 7 Oct: 5 live
- 8 Oct: 5 live
- 9 Oct: 5 live
- 10 Oct: 5 live
- 11 Oct: 5 live
- 12 Oct: 5 live
- 13 Oct: 5 live
- 14 Oct: 5 live
- 15 Oct: 5 live
- 16 Oct: 5 live
- 17 Oct: 5 live
- 18 Oct: 5 live
- 19 Oct: 3 live
- 20 Oct: 3 live
- 21 Oct: 3 live
Show as table
| Date | Live | New |
|---|---|---|
| 25 Sept 2026 | 5 | 5 |
| 26 Sept 2026 | 5 | 0 |
| 27 Sept 2026 | 5 | 0 |
| 28 Sept 2026 | 5 | 0 |
| 29 Sept 2026 | 5 | 0 |
| 30 Sept 2026 | 5 | 0 |
| 1 Oct 2026 | 5 | 0 |
| 2 Oct 2026 | 5 | 0 |
| 3 Oct 2026 | 5 | 0 |
| 4 Oct 2026 | 5 | 0 |
| 5 Oct 2026 | 5 | 0 |
| 6 Oct 2026 | 5 | 0 |
| 7 Oct 2026 | 5 | 0 |
| 8 Oct 2026 | 5 | 0 |
| 9 Oct 2026 | 5 | 0 |
| 10 Oct 2026 | 5 | 0 |
| 11 Oct 2026 | 5 | 0 |
| 12 Oct 2026 | 5 | 0 |
| 13 Oct 2026 | 5 | 0 |
| 14 Oct 2026 | 5 | 0 |
| 15 Oct 2026 | 5 | 0 |
| 16 Oct 2026 | 5 | 0 |
| 17 Oct 2026 | 5 | 0 |
| 18 Oct 2026 | 5 | 0 |
| 19 Oct 2026 | 3 | 0 |
| 20 Oct 2026 | 3 | 0 |
| 21 Oct 2026 | 3 | 0 |
5live offers · up to 25% off
- Announcement2
- Banner1
- Coupon1
- Discount1
New ads per week
DerivedDerived: Worked out from measured data with a published formula.Source: Ad libraries we trackAs of 23 Oct 2026
3.6Kads seen in 30 days · 1.3K active
- video50%
- image35%
- carousel14%
- text1%
Ad themes
DerivedDerived: Worked out from measured data with a published formula.Source: Ad libraries we trackAs of 23 Oct 2026Formula: AI angle label of each ad seen in 30 daysBenefit / result30%
Ingredient-led25%
Authority / expert11%
Founder / brand story10%
Problem → solution7%
Curiosity / question7%
2.6K of 3.6K ads labelled
Ratings and reviews
DerivedDerived: Worked out from measured data with a published formula.Source: Marketplace listings we trackAs of 24 Oct 2026
Same 449 listings
- Average rating
- 4.43
- Ratings
- 1.2Cr
- New since 5 Oct
- +2.7L
Show as table
| Date | Average rating | Ratings | Reviews |
|---|---|---|---|
| 5 Oct 2026 | 4.43 | 1.2Cr | 3.5L |
| 6 Oct 2026 | 4.43 | 1.2Cr | 3.5L |
| 7 Oct 2026 | 4.43 | 1.2Cr | 3.5L |
| 8 Oct 2026 | 4.43 | 1.2Cr | 3.5L |
| 9 Oct 2026 | 4.43 | 1.2Cr | 3.5L |
| 10 Oct 2026 | 4.43 | 1.2Cr | 3.5L |
| 11 Oct 2026 | 4.43 | 1.2Cr | 3.5L |
| 12 Oct 2026 | 4.43 | 1.2Cr | 3.5L |
| 13 Oct 2026 | 4.43 | 1.2Cr | 3.5L |
| 14 Oct 2026 | 4.43 | 1.2Cr | 3.5L |
| 15 Oct 2026 | 4.43 | 1.2Cr | 3.5L |
| 16 Oct 2026 | 4.43 | 1.2Cr | 3.5L |
| 17 Oct 2026 | 4.43 | 1.2Cr | 3.5L |
| 18 Oct 2026 | 4.43 | 1.2Cr | 3.5L |
| 19 Oct 2026 | 4.43 | 1.2Cr | 3.5L |
| 20 Oct 2026 | 4.43 | 1.2Cr | 3.5L |
| 21 Oct 2026 | 4.43 | 1.2Cr | 3.5L |
| 22 Oct 2026 | 4.43 | 1.2Cr | 3.5L |
| 23 Oct 2026 | 4.43 | 1.2Cr | 3.6L |
| 24 Oct 2026 | 4.43 | 1.2Cr | 3.6L |
Competitor map
DerivedDerived: Worked out from measured data with a published formula.Source: Shared product overlap we observeAs of 20 Oct 2026
Show as table
| Brand | Median price | Moves, 30 days |
|---|---|---|
| Dot & Key | ₹498 | 1 |
| Mamaearth | ₹499 | 1 |
| Pilgrim | ₹595 | 15 |
| Deconstruct | ₹419 | 6 |
| Dr. Sheth's | ₹599 | 2 |
Marketplace presence
MeasuredMeasured: Read or counted from stored observations.Source: Marketplace listings we trackAs of 23 Oct 2026
884listings on 5 marketplaces
- meesho212 listings
- amazon205 listings
- myntra198 listings
- flipkart170 listings
- nykaa99 listings
New to our catalogue crawl
MeasuredMeasured: Read or counted from stored observations.Source: Catalogue listings we trackAs of 23 Oct 2026
1products first seen in 30 days
- Combo54
- Moisturiser12
- Sunscreen12
- Face Wash10
- Serum8
- bodycare6
122 of 150 live products carry a type
Closest competitors
DerivedDerived: Worked out from measured data with a published formula.Source: Shared product overlap we observeAs of 23 Oct 2026Formula: share of products in shared product groups
- Plix Life36%product overlap
- Mamaearth45%product overlap
- Pilgrim37%product overlap
- Deconstruct34%product overlap
Recent moves
MeasuredMeasured: Read or counted from stored observations.Source: Price, offer, launch, ad and marketplace changes we trackAs of 8 Oct 2026
- New product
Similar brands
DerivedDerived: Worked out from measured data with a published formula.Source: Catalogue prices we trackAs of 23 Oct 2026Formula: same category, nearest median list price
- Minimalist₹499
- Conscious Chemist₹499
- The Man Company₹499
- Just Herbs₹495
Price history
150 products
Start 14-day trialDot & Key: 150 products tracked, median list price ₹498, 3,556 ads seen in 30 days, 5 live offers. Data as of 23 Oct 2026.
Questions
How many products does Dot & Key list on its website?
150 live products were seen on Dot & Key's own site in our catalogue crawl as of 23 Oct 2026.
What is the typical price of Dot & Key products?
The median list price is ₹498 across 150 priced products.
Who are Dot & Key's competitors?
By shared products and ad overlap, the closest tracked brands are Plix Life, Mamaearth, Pilgrim.
Is Dot & Key running ads?
3,556 of Dot & Key's ads were seen in the last 30 days, 1,271 of them active on the last check.
Where is Dot & Key sold online?
Besides its own site, Dot & Key listings were seen on meesho, amazon, myntra, flipkart, nykaa in the last 7 days.