Dot & Key prices
What customers can actually pay: selling prices seen on Dot & Key's product pages, beside list prices, daily since 25 Sept 2026. Every reading is directional: coupons, member offers and checkout prices are not seen.
Median list price
₹498
MeasuredMeasured: Read or counted from stored observations.Source: Catalogue prices we trackAs of 23 Oct 202625th–75th percentile
₹395 – ₹798
MeasuredMeasured: Read or counted from stored observations.Source: Catalogue prices we trackAs of 23 Oct 202610th–90th percentile
₹279 – ₹1,142
MeasuredMeasured: Read or counted from stored observations.Source: Catalogue prices we trackAs of 23 Oct 2026Selling median
₹498
DerivedDerived: Worked out from measured data with a published formula.Source: Catalogue prices we trackAs of 23 Oct 2026Formula: median selling price vs median list price
Why selling price matters: a 40% list discount with a 10% coupon is a different price from 40% flat. We show what the product page shows after visible discounts, and say so where we cannot see more.
Price distribution
Prices seen per band on the latest observed day
- 10
- 5
- 2
Show as table
| Price band | Prices seen |
|---|---|
| Under ₹500 | 10 |
| ₹500–999 | 5 |
| ₹1,000–1,999 | 2 |
List price vs selling price
Brand median by day · list vs price on the page
Show as table
| Date | Selling price | List price |
|---|---|---|
| 25 Sept | ₹499 | ₹499 |
| 26 Sept | ₹499 | ₹499 |
| 27 Sept | ₹498 | ₹498 |
| 28 Sept | ₹498 | ₹498 |
| 29 Sept | ₹498 | ₹498 |
| 30 Sept | ₹498 | ₹498 |
| 1 Oct | ₹498 | ₹498 |
| 2 Oct | ₹498 | ₹498 |
| 3 Oct | ₹498 | ₹498 |
| 4 Oct | ₹498 | ₹498 |
| 5 Oct | ₹498 | ₹498 |
| 6 Oct | ₹498 | ₹498 |
| 7 Oct | ₹498 | ₹498 |
| 8 Oct | ₹497 | ₹497 |
| 9 Oct | ₹497 | ₹497 |
| 10 Oct | ₹497 | ₹497 |
| 11 Oct | ₹497 | ₹497 |
| 12 Oct | ₹497 | ₹497 |
| 13 Oct | ₹498 | ₹498 |
| 14 Oct | ₹498 | ₹498 |
| 15 Oct | ₹498 | ₹498 |
| 16 Oct | ₹498 | ₹498 |
| 17 Oct | ₹498 | ₹498 |
| 18 Oct | ₹498 | ₹498 |
| 19 Oct | ₹498 | ₹498 |
| 20 Oct | ₹498 | ₹498 |
| 21 Oct | ₹498 | ₹498 |
| 22 Oct | ₹498 | ₹498 |
| 23 Oct | ₹498 | ₹498 |
Where brands sit
Each brand's median list price: relative position, not a ranking
Brand price position
Median list price per brand · 12 of 48 priced brands, spread across the range · middle half ₹457–₹662
- d'you₹3,250
- Auli₹899
- The FormulaRx₹699
- Indus Valley₹636
- Dr. Sheth's₹599
- Avimee Herbal₹550
- Minimalist₹499
- Dot & Key₹498
- Aroma Magic₹460
- Anherb₹446
- Foxtale₹349
- Banjaras₹120
Promotion-adjusted reality
What sits behind the headline discount
Seen discounted
0%
of priced products
Offers, 14 days
5
2 with a stated discount · median 23%
Stated offer discounts sit beside the prices; they are never applied to them.
Pricing activity across categories
Where the most price movement is observed
| Category | Median price | Changed 7D | 30D pricing moves | 30D promotions |
|---|---|---|---|---|
| Bags & accessories | ₹4,500 | 42% | 23 | 1 |
| Footwear | ₹3,590 | 40% | 43 | 3 |
| Western wear | ₹2,499 | 14% | 95 | 20 |
| Women's ethnic wear | ₹4,600 | 6% | 34 | 5 |
| Mobile & computer accessories | ₹6,689 | 4% | 3 | 0 |
| Bath & Body | ₹599 | 4% | 1 | 1 |
| Audio | ₹5,999 | 3% | 37 | 2 |
| Makeup | ₹595 | 1% | 12 | 4 |
| Skincare | ₹599 | 1% | 10 | 8 |
| Haircare | ₹598 | 1% | 0 | 1 |
| Nutrition & supplements | ₹978 | 1% | 21 | 1 |
| Silver & fashion jewellery | ₹3,140 | 0% | 18 | 3 |
| Kitchen & dining | ₹1,395 | 0% | 9 | 2 |
| Furniture & mattresses | ₹16,990 | 0% | 11 | 4 |
| Home decor | ₹3,100 | 0% | 2 | 2 |
Know before you discount
- Your products vs category median
- Alert when a competitor reprices
- Price history for 17 products
Questions
What is the median price of Dot & Key products in India?
The median observed list price is ₹498 across 17 priced products (as of 23 Oct 2026).
What price range covers most Dot & Key products?
Half of the observed prices sit between ₹395 and ₹798; 80% sit between ₹279 and ₹1,142 (latest observed day).
How much lower is the selling price than the list price?
The median selling price on the product page is ₹498 against a median list price of ₹498, a gap of 0%. Coupon codes are not applied.
How many Dot & Key products are sold at a discount?
0% of priced products were seen with a discount (as of 23 Oct 2026).
How often do Dot & Key products change price?
In the 7 days to 23 Oct 2026, 0 of 11 observed listings (0%) changed price by 5% or more: 0 up, 0 down.