Nutrition & supplements prices in India
What customers can actually pay: selling prices seen on brand product pages, beside list prices, daily since 28 Sept 2026. Every reading is directional: coupons, member offers and checkout prices are not seen.
Median list price
₹978
MeasuredMeasured: Read or counted from stored observations.Source: Catalogue prices we trackAs of 23 Oct 202625th–75th percentile
₹427 – ₹1,262
MeasuredMeasured: Read or counted from stored observations.Source: Catalogue prices we trackAs of 23 Oct 202610th–90th percentile
₹225 – ₹2,734
MeasuredMeasured: Read or counted from stored observations.Source: Catalogue prices we trackAs of 23 Oct 2026Selling median
₹683 · 30% below list
DerivedDerived: Worked out from measured data with a published formula.Source: Catalogue prices we trackAs of 23 Oct 2026Formula: median selling price vs median list price
Why selling price matters: a 40% list discount with a 10% coupon is a different price from 40% flat. We show what the product page shows after visible discounts, and say so where we cannot see more.
Price distribution
Prices seen per band on the latest observed day
- 714
- 714
- 413
- 209
- 95
Show as table
| Price band | Prices seen |
|---|---|
| Under ₹500 | 714 |
| ₹500–999 | 714 |
| ₹1,000–1,999 | 413 |
| ₹2,000–4,999 | 209 |
| ₹5,000+ | 95 |
List price vs selling price
Category median by day · list vs price on the page
Show as table
| Date | Selling price | List price |
|---|---|---|
| 28 Sept | ₹809 | ₹1,095 |
| 29 Sept | ₹812 | ₹1,097 |
| 30 Sept | ₹824 | ₹1,099 |
| 1 Oct | ₹799 | ₹1,097 |
| 2 Oct | ₹699 | ₹995 |
| 3 Oct | ₹699 | ₹995 |
| 4 Oct | ₹699 | ₹995 |
| 5 Oct | ₹699 | ₹995 |
| 6 Oct | ₹699 | ₹995 |
| 7 Oct | ₹712 | ₹999 |
| 8 Oct | ₹712 | ₹999 |
| 9 Oct | ₹699 | ₹999 |
| 10 Oct | ₹699 | ₹999 |
| 11 Oct | ₹699 | ₹999 |
| 12 Oct | ₹699 | ₹999 |
| 13 Oct | ₹699 | ₹999 |
| 14 Oct | ₹699 | ₹999 |
| 15 Oct | ₹699 | ₹999 |
| 16 Oct | ₹699 | ₹999 |
| 17 Oct | ₹699 | ₹981 |
| 18 Oct | ₹699 | ₹989 |
| 19 Oct | ₹683 | ₹983 |
| 20 Oct | ₹683 | ₹983 |
| 21 Oct | ₹683 | ₹983 |
| 22 Oct | ₹684 | ₹979 |
| 23 Oct | ₹683 | ₹978 |
Where brands sit
Each brand's median list price: relative position, not a ranking
Brand price position
Median list price per brand · 12 of 23 priced brands, spread across the range · middle half ₹807–₹1,624
- Proathlix₹2,589
- Essens Wellness & ActiFiber₹2,120
- Setu₹1,794
- What's Up Wellness₹1,549
- Guardian GNC₹1,497
- Wellbeing Nutrition₹1,298
- Awesome Sleep₹999
- Nyumi₹899
- Inlife Healthcare₹853
- AS-IT-IS Nutrition₹699
- neuherbs₹484
- Organic India₹317
Biggest observed moves
Median selling-price change across a brand's products on one day, last 30 days
| What moved | Brand | From | To | Change | Day |
|---|---|---|---|---|---|
| Prices fell on 3 products | Guardian GNC | ₹999 | ₹799 | -20% | 14 Oct |
| Prices rose on 10 products | Guardian GNC | ₹2,584 | ₹3,199 | +20% | 10 Oct |
| Prices rose on 14 products | Guardian GNC | ₹1,184 | ₹1,399 | +18% | 12 Oct |
| Prices fell on 56 products | Wellbeing Nutrition | ₹1,357 | ₹1,119 | -16% | 20 Oct |
| Prices fell on 9 products | Wellbeing Nutrition | ₹6,174 | ₹5,199 | -16% | 15 Oct |
| Prices fell on 8 products | Wellbeing Nutrition | ₹1,503 | ₹1,336 | -16% | 11 Oct |
Promotion-adjusted reality
What sits behind the headline discount
List to selling
₹978 → ₹683
30% lower at the median, after visible discounts
Seen discounted
88%
of priced products · 29% off on average
Offers, 14 days
121
15 with a stated discount · median 10%
Stated offer discounts sit beside the prices; they are never applied to them.
Pricing activity across categories
Where the most price movement is observed
| Category | Median price | Changed 7D | 30D pricing moves | 30D promotions |
|---|---|---|---|---|
| Bags & accessories | ₹4,500 | 42% | 23 | 1 |
| Footwear | ₹3,590 | 40% | 43 | 3 |
| Western wear | ₹2,499 | 14% | 95 | 20 |
| Women's ethnic wear | ₹4,600 | 6% | 34 | 5 |
| Mobile & computer accessories | ₹6,689 | 4% | 3 | 0 |
| Bath & Body | ₹599 | 4% | 1 | 1 |
| Audio | ₹5,999 | 3% | 37 | 2 |
| Makeup | ₹595 | 1% | 12 | 4 |
| Skincare | ₹599 | 1% | 10 | 8 |
| Haircare | ₹598 | 1% | 0 | 1 |
| Nutrition & supplements | ₹978 | 1% | 21 | 1 |
| Silver & fashion jewellery | ₹3,140 | 0% | 18 | 3 |
| Kitchen & dining | ₹1,395 | 0% | 9 | 2 |
| Furniture & mattresses | ₹16,990 | 0% | 11 | 4 |
| Home decor | ₹3,100 | 0% | 2 | 2 |
Know before you discount
- Your products vs category median
- Alert when a competitor reprices
- Price history for 2,145 products
Questions
What is the median price of nutrition & supplements products in India?
The median observed list price is ₹978 across 2,145 priced products from 33 brands (as of 23 Oct 2026).
What price range covers most nutrition & supplements products?
Half of the observed prices sit between ₹427 and ₹1,262; 80% sit between ₹225 and ₹2,734 (latest observed day).
How much lower is the selling price than the list price?
The median selling price on the product page is ₹683 against a median list price of ₹978, a gap of 30%. Coupon codes are not applied.
How many nutrition & supplements products are sold at a discount?
88% of priced products were seen with a discount, 29% off on average (as of 23 Oct 2026).
How often do nutrition & supplements products change price?
In the 7 days to 23 Oct 2026, 9 of 1,373 observed listings (1%) changed price by 5% or more: 4 up, 5 down.