Makeup prices in India
What customers can actually pay: selling prices seen on brand product pages, beside list prices, daily since 29 Sept 2026. Every reading is directional: coupons, member offers and checkout prices are not seen.
Median list price
₹595
MeasuredMeasured: Read or counted from stored observations.Source: Catalogue prices we trackAs of 23 Oct 202625th–75th percentile
₹328 – ₹799
MeasuredMeasured: Read or counted from stored observations.Source: Catalogue prices we trackAs of 23 Oct 202610th–90th percentile
₹199 – ₹1,199
MeasuredMeasured: Read or counted from stored observations.Source: Catalogue prices we trackAs of 23 Oct 2026Selling median
₹499 · 16% below list
DerivedDerived: Worked out from measured data with a published formula.Source: Catalogue prices we trackAs of 23 Oct 2026Formula: median selling price vs median list price
Why selling price matters: a 40% list discount with a 10% coupon is a different price from 40% flat. We show what the product page shows after visible discounts, and say so where we cannot see more.
Price distribution
Prices seen per band on the latest observed day
- 2.4K
- 1.6K
- 486
- 128
- 15
Show as table
| Price band | Prices seen |
|---|---|
| Under ₹500 | 2395 |
| ₹500–999 | 1570 |
| ₹1,000–1,999 | 486 |
| ₹2,000–4,999 | 128 |
| ₹5,000+ | 15 |
List price vs selling price
Category median by day · list vs price on the page
Show as table
| Date | Selling price | List price |
|---|---|---|
| 29 Sept | ₹499 | ₹599 |
| 30 Sept | ₹499 | ₹599 |
| 1 Oct | ₹499 | ₹599 |
| 2 Oct | ₹499 | ₹599 |
| 3 Oct | ₹499 | ₹599 |
| 4 Oct | ₹499 | ₹599 |
| 5 Oct | ₹499 | ₹599 |
| 6 Oct | ₹499 | ₹599 |
| 7 Oct | ₹529 | ₹599 |
| 8 Oct | ₹529 | ₹599 |
| 9 Oct | ₹499 | ₹599 |
| 10 Oct | ₹499 | ₹599 |
| 11 Oct | ₹499 | ₹599 |
| 12 Oct | ₹499 | ₹599 |
| 13 Oct | ₹518 | ₹599 |
| 14 Oct | ₹509 | ₹599 |
| 15 Oct | ₹515 | ₹599 |
| 16 Oct | ₹499 | ₹599 |
| 17 Oct | ₹499 | ₹599 |
| 18 Oct | ₹499 | ₹595 |
| 19 Oct | ₹499 | ₹595 |
| 20 Oct | ₹499 | ₹595 |
| 21 Oct | ₹499 | ₹595 |
| 22 Oct | ₹499 | ₹595 |
| 23 Oct | ₹499 | ₹595 |
Where brands sit
Each brand's median list price: relative position, not a ranking
Brand price position
Median list price per brand · 12 of 20 priced brands, spread across the range · middle half ₹407–₹672
- RAS Luxury Oils₹2,870
- Ruby's Organics₹1,099
- Typsy Beauty₹999
- PAC Cosmetics₹645
- House Of Makeup₹549
- Blur India₹499
- Mamaearth₹499
- Just Herbs₹495
- Earth Rhythm₹409
- SUGAR Cosmetics₹375
- MARS Cosmetics₹299
- Beromt₹100
Biggest observed moves
Median selling-price change across a brand's products on one day, last 30 days
| What moved | Brand | From | To | Change | Day |
|---|---|---|---|---|---|
| Prices fell on 9 products | Swiss Beauty | ₹488 | ₹342 | -30% | 27 Sept |
| Prices changed on 39 products | Swiss Beauty | ₹448 | ₹410 | +25% | 18 Oct |
| Prices rose on 40 products | Swiss Beauty | ₹440 | ₹550 | +25% | 4 Oct |
| Prices fell on 3 products | Faces Canada | ₹249 | ₹189 | -24% | 14 Oct |
| Prices fell on 12 products | SUGAR Cosmetics | ₹249 | ₹132 | -22% | 2 Oct |
| Prices rose on 3 products | SUGAR Cosmetics | ₹519 | ₹649 | +21% | 6 Oct |
Promotion-adjusted reality
What sits behind the headline discount
List to selling
₹595 → ₹499
16% lower at the median, after visible discounts
Seen discounted
35%
of priced products · 30% off on average
Offers, 14 days
342
37 with a stated discount · median 15%
Stated offer discounts sit beside the prices; they are never applied to them.
Pricing activity across categories
Where the most price movement is observed
| Category | Median price | Changed 7D | 30D pricing moves | 30D promotions |
|---|---|---|---|---|
| Bags & accessories | ₹4,500 | 42% | 23 | 1 |
| Footwear | ₹3,590 | 40% | 43 | 3 |
| Western wear | ₹2,499 | 14% | 95 | 20 |
| Women's ethnic wear | ₹4,600 | 6% | 34 | 5 |
| Mobile & computer accessories | ₹6,689 | 4% | 3 | 0 |
| Bath & Body | ₹599 | 4% | 1 | 1 |
| Audio | ₹5,999 | 3% | 37 | 2 |
| Makeup | ₹595 | 1% | 12 | 4 |
| Skincare | ₹599 | 1% | 10 | 8 |
| Haircare | ₹598 | 1% | 0 | 1 |
| Nutrition & supplements | ₹978 | 1% | 21 | 1 |
| Silver & fashion jewellery | ₹3,140 | 0% | 18 | 3 |
| Kitchen & dining | ₹1,395 | 0% | 9 | 2 |
| Furniture & mattresses | ₹16,990 | 0% | 11 | 4 |
| Home decor | ₹3,100 | 0% | 2 | 2 |
Know before you discount
- Your products vs category median
- Alert when a competitor reprices
- Price history for 4,594 products
Questions
What is the median price of makeup products in India?
The median observed list price is ₹595 across 4,594 priced products from 20 brands (as of 23 Oct 2026).
What price range covers most makeup products?
Half of the observed prices sit between ₹328 and ₹799; 80% sit between ₹199 and ₹1,199 (latest observed day).
How much lower is the selling price than the list price?
The median selling price on the product page is ₹499 against a median list price of ₹595, a gap of 16%. Coupon codes are not applied.
How many makeup products are sold at a discount?
35% of priced products were seen with a discount, 30% off on average (as of 23 Oct 2026).
How often do makeup products change price?
In the 7 days to 23 Oct 2026, 90 of 6,100 observed listings (1%) changed price by 5% or more: 29 up, 63 down.