Minimalist
Prices fell on 59 products
From ₹474to ₹449
DerivedDerived: Worked out from measured data with a published formula.Source: Price, offer, launch, ad and marketplace changes we trackAs of 15 Oct 2026
as of 23 Oct 2026
- −8.8% vs Skincare
₹499
Median price trend Point 1 464 Point 2 449 Point 3 380 Point 4 400 Point 5 314 Point 6 359 Point 7 427 Point 8 539 Point 9 450 Point 10 809 Point 11 474 Point 12 699 Point 13 699 Point 14 473 Point 15 179 Point 16 809 Point 17 892 Point 18 449 Point 19 599 Point 20 449 Point 21 359 Median price
- up to 33% off
4
Live offers
MeasuredMeasured: Read or counted from stored observations.Source: Live offers we trackAs of 22 Oct 2026 - 784 active
1.2K
Ads 30d
- 482 listings
4.4★
Rating trend Point 1 8485227 Point 2 8489326 Point 3 8507071 Point 4 8510875 Point 5 8514820 Point 6 8519511 Point 7 8520255 Point 8 8528886 Point 9 8543787 Point 10 8552431 Point 11 8552479 Point 12 8563006 Point 13 8570140 Point 14 8573556 Point 15 8575464 Point 16 8583761 Point 17 8595623 Point 18 8595623 Rating
DerivedDerived: Worked out from measured data with a published formula.Source: Prices, offers and ads we trackAs of 23 Oct 2026Formula: Published thresholds, see methodology
Price positionMedian list price ₹499 against the middle half of 48 priced skincare brands (₹457 to ₹662). Below that range is lower, above it upper.Mid price
Offer intensity4 live offers, 91% of priced products discounted. High = 10+ offers or half the range discounted; medium = 3+ offers or a fifth discounted.High
Ad activity1.2K ads seen in 30 days. High = 100+, medium = 20+. A count of ads, not of spend or reach.High
RatingRatings-weighted average on the same 482 marketplace listings4.4 of 5
Price vs Skincare
DerivedDerived: Worked out from measured data with a published formula.Source: Catalogue prices we trackAs of 23 Oct 2026
Show as table
| Date | Minimalist | Skincare median |
|---|---|---|
| 23 Sept 2026 | ₹464 | ₹547 |
| 25 Sept 2026 | ₹449 | ₹547 |
| 28 Sept 2026 | ₹380 | ₹547 |
| 29 Sept 2026 | ₹400 | ₹547 |
| 1 Oct 2026 | ₹314 | ₹547 |
| 3 Oct 2026 | ₹359 | ₹547 |
| 5 Oct 2026 | ₹427 | ₹547 |
| 7 Oct 2026 | ₹539 | ₹547 |
| 8 Oct 2026 | ₹450 | ₹547 |
| 9 Oct 2026 | ₹809 | ₹547 |
| 12 Oct 2026 | ₹474 | ₹547 |
| 13 Oct 2026 | ₹699 | ₹547 |
| 14 Oct 2026 | ₹699 | ₹547 |
| 15 Oct 2026 | ₹473 | ₹547 |
| 16 Oct 2026 | ₹179 | ₹547 |
| 17 Oct 2026 | ₹809 | ₹547 |
| 18 Oct 2026 | ₹892 | ₹547 |
| 19 Oct 2026 | ₹449 | ₹547 |
| 21 Oct 2026 | ₹599 | ₹547 |
| 22 Oct 2026 | ₹449 | ₹547 |
| 23 Oct 2026 | ₹359 | ₹547 |
- Minimalist median
- ₹499
- Skincare median
- ₹547
- Difference
- −8.8% lower
- Discounted
- 91%
Offers
MeasuredMeasured: Read or counted from stored observations.Source: Live offers we trackAs of 22 Oct 2026
- 23 Sept: 4 live, 4 new
- 24 Sept: 5 live, 1 new
- 25 Sept: 4 live
- 26 Sept: 4 live
- 27 Sept: 4 live
- 28 Sept: 4 live
- 29 Sept: 4 live
- 30 Sept: 4 live
- 1 Oct: 4 live
- 2 Oct: 4 live
- 3 Oct: 4 live
- 4 Oct: 4 live
- 5 Oct: 4 live
- 6 Oct: 4 live
- 7 Oct: 4 live
- 8 Oct: 4 live
- 9 Oct: 4 live
- 10 Oct: 4 live
- 11 Oct: 4 live
- 12 Oct: 4 live
- 13 Oct: 4 live
- 14 Oct: 4 live
- 15 Oct: 4 live
- 16 Oct: 4 live
- 17 Oct: 4 live
- 18 Oct: 4 live
- 19 Oct: 4 live
- 20 Oct: 4 live
- 21 Oct: 4 live
- 22 Oct: 4 live
Show as table
| Date | Live | New |
|---|---|---|
| 23 Sept 2026 | 4 | 4 |
| 24 Sept 2026 | 5 | 1 |
| 25 Sept 2026 | 4 | 0 |
| 26 Sept 2026 | 4 | 0 |
| 27 Sept 2026 | 4 | 0 |
| 28 Sept 2026 | 4 | 0 |
| 29 Sept 2026 | 4 | 0 |
| 30 Sept 2026 | 4 | 0 |
| 1 Oct 2026 | 4 | 0 |
| 2 Oct 2026 | 4 | 0 |
| 3 Oct 2026 | 4 | 0 |
| 4 Oct 2026 | 4 | 0 |
| 5 Oct 2026 | 4 | 0 |
| 6 Oct 2026 | 4 | 0 |
| 7 Oct 2026 | 4 | 0 |
| 8 Oct 2026 | 4 | 0 |
| 9 Oct 2026 | 4 | 0 |
| 10 Oct 2026 | 4 | 0 |
| 11 Oct 2026 | 4 | 0 |
| 12 Oct 2026 | 4 | 0 |
| 13 Oct 2026 | 4 | 0 |
| 14 Oct 2026 | 4 | 0 |
| 15 Oct 2026 | 4 | 0 |
| 16 Oct 2026 | 4 | 0 |
| 17 Oct 2026 | 4 | 0 |
| 18 Oct 2026 | 4 | 0 |
| 19 Oct 2026 | 4 | 0 |
| 20 Oct 2026 | 4 | 0 |
| 21 Oct 2026 | 4 | 0 |
| 22 Oct 2026 | 4 | 0 |
4live offers · up to 33% off
- Announcement3
- Discount1
New ads per week
DerivedDerived: Worked out from measured data with a published formula.Source: Ad libraries we trackAs of 23 Oct 2026
1.2Kads seen in 30 days · 784 active
- image53%
- carousel24%
- video22%
- text1%
Ad themes
DerivedDerived: Worked out from measured data with a published formula.Source: Ad libraries we trackAs of 23 Oct 2026Formula: AI angle label of each ad seen in 30 daysIngredient-led32%
Benefit / result25%
Problem → solution15%
Authority / expert9%
Price / value8%
Offer / discount5%
895 of 1.2K ads labelled
Ratings and reviews
DerivedDerived: Worked out from measured data with a published formula.Source: Marketplace listings we trackAs of 24 Oct 2026
Same 482 listings
- Average rating
- 4.37
- Ratings
- 86L
- New since 7 Oct
- +1.1L
Show as table
| Date | Average rating | Ratings | Reviews |
|---|---|---|---|
| 7 Oct 2026 | 4.37 | 84.9L | 41K |
| 8 Oct 2026 | 4.37 | 84.9L | 41K |
| 9 Oct 2026 | 4.37 | 85.1L | 41K |
| 10 Oct 2026 | 4.37 | 85.1L | 41K |
| 11 Oct 2026 | 4.37 | 85.1L | 41K |
| 12 Oct 2026 | 4.37 | 85.2L | 41K |
| 13 Oct 2026 | 4.37 | 85.2L | 41K |
| 14 Oct 2026 | 4.37 | 85.3L | 41.2K |
| 15 Oct 2026 | 4.37 | 85.4L | 41.2K |
| 16 Oct 2026 | 4.37 | 85.5L | 41.6K |
| 17 Oct 2026 | 4.37 | 85.5L | 41.6K |
| 18 Oct 2026 | 4.37 | 85.6L | 41.9K |
| 19 Oct 2026 | 4.37 | 85.7L | 42.1K |
| 20 Oct 2026 | 4.37 | 85.7L | 42.1K |
| 21 Oct 2026 | 4.37 | 85.8L | 42.1K |
| 22 Oct 2026 | 4.37 | 85.8L | 42.3K |
| 23 Oct 2026 | 4.37 | 86L | 42.4K |
| 24 Oct 2026 | 4.37 | 86L | 42.4K |
2.7Lreviews read on marketplaces
5★
68%
4★
20%
3★
6%
2★
2%
1★
4%
Praised
works well, visible results11%
suits oily or acne-prone skin7%
value for money5%
gentle, suits sensitive skin5%
hydrating, moisturizes well5%
Complaints
no visible results3%
reaction: pimples, acne or bumps after use2%
greasy or sticky1%
poor value, overpriced1%
quantity too small1%
Competitor map
DerivedDerived: Worked out from measured data with a published formula.Source: Shared product overlap we observeAs of 20 Oct 2026
Show as table
| Brand | Median price | Moves, 30 days |
|---|---|---|
| Minimalist | ₹499 | 8 |
| The Derma Co | ₹658 | 1 |
| Pilgrim | ₹595 | 15 |
| Dr. Sheth's | ₹599 | 2 |
| Deconstruct | ₹419 | 6 |
Marketplace presence
MeasuredMeasured: Read or counted from stored observations.Source: Marketplace listings we trackAs of 23 Oct 2026
877listings on 7 marketplaces
- tira219 listings
- amazon197 listings
- myntra120 listings
- meesho94 listings
- flipkart87 listings
- nykaa81 listings
- ajio79 listings
New to our catalogue crawl
MeasuredMeasured: Read or counted from stored observations.Source: Catalogue listings we trackAs of 23 Oct 2026
3products first seen in 30 days
- Skin Care47
- Hair Care13
- Bath & Body8
- Gift8
- Baby Care4
80 of 80 live products carry a type
Closest competitors
DerivedDerived: Worked out from measured data with a published formula.Source: Shared product overlap we observeAs of 23 Oct 2026Formula: share of products in shared product groups
- Plix Life49%product overlap
- The Derma Co45%product overlap
- Pilgrim31%product overlap
- Deconstruct25%product overlap
Recent moves
MeasuredMeasured: Read or counted from stored observations.Source: Price, offer, launch, ad and marketplace changes we trackAs of 15 Oct 2026
- Price
- New product
Minimalist
1 new product in our catalogue crawl
MeasuredMeasured: Read or counted from stored observations.Source: Price, offer, launch, ad and marketplace changes we trackAs of 13 Oct 2026 - Price
Minimalist
Prices fell on 9 products
From ₹499to ₹474
DerivedDerived: Worked out from measured data with a published formula.Source: Price, offer, launch, ad and marketplace changes we trackAs of 12 Oct 2026
Similar brands
DerivedDerived: Worked out from measured data with a published formula.Source: Catalogue prices we trackAs of 23 Oct 2026Formula: same category, nearest median list price
- Conscious Chemist₹499
- Mamaearth₹499
- The Man Company₹499
- Dot & Key₹498
Price history
80 products
Start 14-day trialMinimalist: 80 products tracked, median list price ₹499, 1,170 ads seen in 30 days, 4 live offers. Data as of 23 Oct 2026.
Questions
How many products does Minimalist list on its website?
80 live products were seen on Minimalist's own site in our catalogue crawl as of 23 Oct 2026.
What is the typical price of Minimalist products?
The median list price is ₹499 across 80 priced products.
Who are Minimalist's competitors?
By shared products and ad overlap, the closest tracked brands are Plix Life, The Derma Co, Pilgrim.
Is Minimalist running ads?
1,170 of Minimalist's ads were seen in the last 30 days, 784 of them active on the last check.
Where is Minimalist sold online?
Besides its own site, Minimalist listings were seen on tira, amazon, myntra, meesho, flipkart, nykaa, ajio in the last 7 days.