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Minimalist competitors

Closest brands by shared product overlap. Not a score, not a ranking of who is better.

as of 23 Oct 2026

Shared product overlap

as of 23 Oct 2026Derived

Overlap = share of products in product groups both brands sell in.

Each competitor

Measured
    • 49% shared product overlap
    • skin
    • acid
    • skincare
    Ads 30d
    8.2K

    Sells on amazon, nykaa, flipkart, tira, ajio

    • 45% shared product overlap
    • skin
    • acid
    • skincare
    Median price
    ₹658
    Live offers
    8
    Ads 30d
    4.1K

    Sells on amazon, myntra, tira, flipkart, nykaa, ajio, meesho

    • 31% shared product overlap
    • skin
    • acid
    • skincare
    Median price
    ₹595
    Live offers
    4
    Ads 30d
    4.4K

    Sells on amazon, flipkart, myntra, nykaa, tira, ajio, meesho

    • 25% shared product overlap
    • skin
    • acid
    • skincare
    Median price
    ₹419
    Live offers
    8
    Ads 30d
    1.2K

    Sells on amazon, flipkart, myntra, nykaa, tira, meesho, ajio

Questions

Who are Minimalist's closest competitors?

Plix Life (49% shared product overlap), The Derma Co (45% shared product overlap), Pilgrim (31% shared product overlap), as of 23 Oct 2026.

How do Minimalist's competitors price their products?

Median list prices: The Derma Co ₹658, Pilgrim ₹595, Deconstruct ₹419, before coupons.

Which of Minimalist's competitors run ads?

In 30 days we saw 8,194 ads for Plix Life, 4,066 ads for The Derma Co, 4,419 ads for Pilgrim, 1,244 ads for Deconstruct. A count of ads, not of spend or reach.

How does RivalMoose pick Minimalist's competitors?

By shared product overlap: the share of products in product groups both brands sell in. It is not a score and not a ranking of who is better.

Minimalist competitors | RivalMoose