Foxtale
Skincare
- Products
- 580
- Ads 30D
- 9.5K
Skincare brands in India
59 brands · 11.7K products · Beauty & Personal Care
as of 23 Oct 2026
Overview
DerivedDerived: Worked out from measured data with a published formula.Source: Catalogue listings we track; Catalogue prices we trackAs of 23 Oct 2026Formula: brands in this category with a public profile
Brands tracked
59
Products
11.7K
in catalogue crawl
Median price
₹547
of brand medians
New 90d
11.7K
first seen in crawl
MeasuredMeasured: Read or counted from stored observations.Source: Catalogue listings we trackAs of 23 Oct 2026Live offers
494
45 brands
MeasuredMeasured: Read or counted from stored observations.Source: Live offers we trackAs of 22 Oct 2026Ads seen 30d
91.1K
ad libraries
MeasuredMeasured: Read or counted from stored observations.Source: Ad libraries we trackAs of 23 Oct 2026
38% of priced products seen with a discount
Search trends in this category
as of 23 Oct 2026DerivedDerived: Worked out from measured data with a published formula.Source: Search trends we trackAs of 23 Oct 2026
caffeine under eye cream
Emerging · 621% in 3 months
dot & key moisturizer
Emerging · 265% in 3 months
swiss beauty foundation
Emerging · 241% in 3 months
minimalist sunscreen spf 50
Emerging · 216% in 3 months
ceramide moisturizer india
Emerging · 166% in 3 months
lactic acid body lotion
Emerging · 100% in 3 months
niacinamide body lotion
Emerging · 96% in 3 months
minimalist face wash
Emerging · 93% in 3 months
Most active brands
as of 23 Oct 2026MeasuredMeasured: Read or counted from stored observations.Source: Catalogue listings we trackAs of 23 Oct 2026
- Pilgrim
Skincare
- Products
- 229
- Ads 30D
- 4.4K
- The Derma Co
Skincare
- Products
- 265
- Ads 30D
- 4.1K
- Dot & Key
Skincare
- Products
- 150
- Ads 30D
- 3.6K
| Brand | Ads 30d | Products | Median price |
|---|---|---|---|
| Mamaearth | 2.9K | 912 | ₹499 |
| Plum Goodness | 2K | 438 | ₹460 |
| Aqualogica | 1.5K | 392 | ₹549 |
| RAS Luxury Oils | 1.3K | 191 | ₹2,870 |
| Re'equil | 1.3K | 73 | ₹545 |
| Deconstruct | 1.2K | 79 | ₹419 |
Latest moves
as of 22 Oct 2026MeasuredMeasured: Read or counted from stored observations.Source: Price, offer, launch, ad and marketplace changes we trackAs of 22 Oct 2026
- New product
18 new products in our catalogue crawl
MeasuredMeasured: Read or counted from stored observations.Source: Price, offer, launch, ad and marketplace changes we trackAs of 22 Oct 2026 - New product
7 new products in our catalogue crawl
MeasuredMeasured: Read or counted from stored observations.Source: Price, offer, launch, ad and marketplace changes we trackAs of 22 Oct 2026 - New product
5 new products in our catalogue crawl
MeasuredMeasured: Read or counted from stored observations.Source: Price, offer, launch, ad and marketplace changes we trackAs of 22 Oct 2026 - New product
1 new product in our catalogue crawl
MeasuredMeasured: Read or counted from stored observations.Source: Price, offer, launch, ad and marketplace changes we trackAs of 22 Oct 2026 - New product
5 new products in our catalogue crawl
MeasuredMeasured: Read or counted from stored observations.Source: Price, offer, launch, ad and marketplace changes we trackAs of 22 Oct 2026 - New product
2 new products in our catalogue crawl
MeasuredMeasured: Read or counted from stored observations.Source: Price, offer, launch, ad and marketplace changes we trackAs of 19 Oct 2026
Ad themes
as of 23 Oct 2026DerivedDerived: Worked out from measured data with a published formula.Source: Ad libraries we trackAs of 23 Oct 2026Formula: AI angle label of each ad seen in 30 days
Benefit / result28%
Offer / discount23%
Problem → solution15%
Ingredient-led12%
Social proof / UGC9%
Authority / expert5%
67.4K of 91.1K ads labelled (74%)
Full move history: Skincare brands
59 brands
Start 14-day trialPrice spread
as of 23 Oct 2026DerivedDerived: Worked out from measured data with a published formula.Source: Catalogue prices we trackAs of 23 Oct 2026Formula: percentiles of each priced brand's median list price
- Median
- ₹547
- Middle half
- ₹457–₹662
- Most brands
- ₹357–₹899
48 priced brands · list prices, before coupons
Listings by price band
Under ₹50054 listings
₹500–99950 listings
₹1,000–1,99913 listings
Where brands sit
as of 23 Oct 2026MeasuredMeasured: Read or counted from stored observations.Source: Catalogue listings we trackAs of 23 Oct 2026Formula: each brand's median list price against the category median
Show as table
| Name | Value |
|---|---|
| Foxtale | ₹349 |
| Deconstruct | ₹419 |
| Plum Goodness | ₹460 |
| Dot & Key | ₹498 |
| Mamaearth | ₹499 |
| Re'equil | ₹545 |
| Aqualogica | ₹549 |
| Pilgrim | ₹595 |
| The Derma Co | ₹658 |
| RAS Luxury Oils | ₹2,870 |
Live offers
as of 22 Oct 2026MeasuredMeasured: Read or counted from stored observations.Source: Live offers we trackAs of 22 Oct 2026
494
offers from 45 brands · up to 80% off
Banner248 offers
Announcement120 offers
Coupon60 offers
Discount39 offers
Free shipping25 offers
New to our catalogue crawl
as of 23 Oct 2026MeasuredMeasured: Read or counted from stored observations.Source: Catalogue listings we trackAs of 23 Oct 2026
11.7K
new products from 49 brands in 90 days
New to catalogue9K
New pack / format2.7K
Relaunch17
New product1
The French Collection Liquid Lipstick - Wine Seduction
Pilgrim · New to catalogue · first seen 23 Oct 2026
🎁 Festive glow kit (pouch - color may vary + full-size face wash + travel-size plum)
Plum Goodness · New pack / format · first seen 23 Oct 2026
🎁 Mystery Gift
Plum Goodness · New to catalogue · first seen 23 Oct 2026
What customers say
as of 23 Oct 2026MeasuredMeasured: Read or counted from stored observations.Source: Customer reviews we trackAs of 23 Oct 2026
24.8L reviews read across 17 brands. Each theme counts brands where it is a top theme.
Praised
hydrating, moisturizes well14 of 17 brands
works well, visible results13 of 17 brands
value for money8 of 17 brands
gives glow, brightens7 of 17 brands
lightweight, absorbs fast7 of 17 brands
Complaints
no visible results16 of 17 brands
quantity too small11 of 17 brands
reaction: pimples, acne or bumps after use11 of 17 brands
greasy or sticky9 of 17 brands
poor value, overpriced8 of 17 brands
Skincare in India: 59 brands, 11,748 products, median price ₹547, 11,748 new in 30 days. As of 23 Oct 2026. Every number shows its source and date.
Questions
What is the typical price of skincare products in India?
Across 48 skincare brands we track, the median brand list price is ₹547; half of the brands sit between ₹457 and ₹662 (as of 23 Oct 2026).
How many skincare brands does RivalMoose track?
59 brands with 11,748 live products in our catalogue crawl (as of 23 Oct 2026).
Which skincare brands ran the most ads in the last 30 days?
Foxtale (9,513 ads seen), Pilgrim (4,419 ads seen), The Derma Co (4,066 ads seen), counted from public ad libraries.
How many new skincare products appeared recently?
11,748 products from 49 brands were new to our catalogue crawl in the last 90 days. This counts first sightings, not official launch dates.
How many skincare offers are live right now?
494 live offers across 45 brands, with discounts up to 80% (as of 22 Oct 2026).