Baby caresoftsensbaby.com (opens the brand's site)

Softsens competitor intelligence

43 new ads this week. 33% on Meta.

Live ads: 108
Median price: ₹349−49.4% vs Baby care

New ads per weekpeak · 183

1835 Oct

2212 Oct

4319 Oct

Live ad creatives 108 total

Meta
“✨ A French classic, reimagined for your little one!”
Google · Video
“Turning everyday moments into extraordinary memories”
Meta
“A healthy scalp starts with the right pH. pH 5.5-balanced care helps support the scalp’s natural moisture barrier from the very first wash. 🫧”
Google

104 more live ads

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Network distribution

108 ads

Meta ads 83Google ads 25

Format split

108 total

image41
carousel36
video29

Top hooks

Ads using hook

“✨ Bath time just got softer! 👶💛”9
“Soft, stretchy, and stylish for your little one! Made from 100% GOTS Certified Organic Cotton for ultimate comfort.”8
“Turning everyday moments into extraordinary memories”7

42 more hooks

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Softsens this month

Softsens has 108 ads live, 83 on Meta and 25 on Google, and added 43 in the week of 19 Oct. Its median price is ₹349, 49.4% below the Baby care median of ₹690. On 24 Oct the Softsens Baby Cream with Milk Cream and Shea Butter (100 g) dropped from ₹163 to ₹103 on Flipkart. Across 5.3K labelled marketplace reviews, 'value for money' is the most common praise.