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The FormulaRx competitors

Closest brands by shared product overlap. Not a score, not a ranking of who is better.

as of 23 Oct 2026

Shared product overlap

as of 23 Oct 2026Derived

Overlap = share of products in product groups both brands sell in.

Each competitor

Measured
    • 82% shared product overlap
    • barrier
    • skin
    • moisturizer
    Median price
    ₹499
    Live offers
    7
    Ads 30d
    2.9K

    Sells on myntra, amazon, flipkart, tira, meesho, ajio, nykaa

    Compare with The FormulaRx
    • 64% shared product overlap
    • barrier
    • skin
    • ceramide
    Median price
    ₹499
    Live offers
    4
    Ads 30d
    1.2K

    Sells on tira, amazon, myntra, meesho, flipkart, nykaa, ajio

Questions

Who are The FormulaRx's closest competitors?

Mamaearth (82% shared product overlap), Plum Goodness (64% shared product overlap), Minimalist (64% shared product overlap), as of 23 Oct 2026.

How do The FormulaRx's competitors price their products?

Median list prices: Mamaearth ₹499, Plum Goodness ₹460, Minimalist ₹499, before coupons.

Which of The FormulaRx's competitors run ads?

In 30 days we saw 2,938 ads for Mamaearth, 1,956 ads for Plum Goodness, 1,170 ads for Minimalist. A count of ads, not of spend or reach.

How does RivalMoose pick The FormulaRx's competitors?

By shared product overlap: the share of products in product groups both brands sell in. It is not a score and not a ranking of who is better.

The FormulaRx competitors | RivalMoose