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Women's ethnic wearshopmulmul.com (opens the brand's site)

Mulmul competitor intelligence

39 new ads this week. 35% on Meta.

Live ads
301
Median price
₹14,450+502.3% vs Women's ethnic wear
New ads per weekpeak · 499

Bestsellers

  • Mulmul Women Ethnic Motifs Embroidered Regular Thread Work Pure Cotton Kurta with Palazzos & With Dupatta#1

    Women Ethnic Motifs Embroidered Regular Thread Work Pure Cotton Kurta with Palazzos & With Dupatta

    ₹4,0573★ (8)

    Units sold

  • Mulmul Women Navy Blue Arian Printed Pure Cotton Kurti with Sharara#2

    Women Navy Blue Arian Printed Pure Cotton Kurti with Sharara

    ₹2,6662.8★ (12)

    Units sold

  • Mulmul Floral Printed Shoulder Straps Cotton Fit & Flare Midi Dress#3

    Floral Printed Shoulder Straps Cotton Fit & Flare Midi Dress

    ₹2,2334.1★ (23)

    Units sold

  • Mulmul Ruffled Maxi Dress#4

    Ruffled Maxi Dress

    ₹4,057

    Units sold

  • Mulmul Women Empire Kurta with Palazzos & With Dupatta#5

    Women Empire Kurta with Palazzos & With Dupatta

    ₹4,057

    Units sold

  • Mulmul Women Empire Kurta with Trousers & With Dupatta#6

    Women Empire Kurta with Trousers & With Dupatta

    ₹4,057

    Units sold

5,355 more products

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New listings

  • Mulmul Feeding Apron

    Feeding Apron

    ₹256Meesho · 22 Oct

Catalogue

Product typesLive on shopmulmul.com

  • Kurta Sets2,292

  • Kurta546

  • Co-ord Set477

  • Dupatta466

  • Jewellery368

Marketplace price bands123 listings

  • Under ₹3001 listings

0.8% of priced listings below ₹500

Discount depth over time

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Mulmul this month

Mulmul has 301 ads live, 259 on Meta and 42 on Google, and added 39 in the week of 19 Oct. Its median price is ₹14,450, 502.3% above the Women's ethnic wear median of ₹2,399.

Competitive position

2.2K ads behind #1
  1. 1
    Libas3K
  2. 2
    House of Chikankari2.4K
  3. 3
    Kalkifashion1.7K
  4. 4
    Suta1.4K
  5. 5
    Mulmul782

Ranked by ads seen in 30 days.

40 more brands

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Head-to-head

Mulmul vs Kalkifashion

Mulmul

Ads (30d): 782 · Products: 5,361

Kalkifashion

Ads (30d): 1.7K · Products: 10,296

Median price, offers, overlap

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Full Mulmul report · 4 sections

  • Pricing (5,360 priced products)
  • Ads (301 live ads)
  • Products (5,361 catalogue items)
  • Promotions (14 live offers)
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Frequently asked questions

How many products does Mulmul list on its website?

5,361 live products were seen on Mulmul's own site in our catalogue crawl as of 24 Oct 2026.

What is the typical price of Mulmul products?

The median list price is ₹14,450 across 5,360 priced products. On 24 Oct 2026, 80% of 1,223 observed site prices were between ₹13,950 and ₹24,900.

Who are Mulmul's competitors?

By shared products and ad overlap, the closest tracked brands are Kalkifashion, Libas, Aachho.

Is Mulmul running ads?

782 of Mulmul's ads were seen in the last 30 days, 301 of them active on the last check.

Where is Mulmul sold online?

Besides its own site, Mulmul listings were seen on myntra, meesho in the last 7 days.