Mulmul
52 new products in our catalogue crawl
MeasuredMeasured: Read or counted from stored observations.Source: Price, offer, launch, ad and marketplace changes we trackAs of 22 Oct 2026
as of 23 Oct 2026
- +502.3% vs Women's ethnic wear
₹14,450
Median price trend Point 1 11080 Point 2 9900 Point 3 8720 Point 4 13560 Point 5 15160 Point 6 15120 Point 7 15160 Point 8 15615 Point 9 14450 Point 10 14320 Point 11 19950 Point 12 14450 Point 13 12350 Point 14 14950 Point 15 17900 Point 16 18900 Point 17 17550 Point 18 17900 Point 19 17900 Point 20 19950 Median price
15
Live offers
MeasuredMeasured: Read or counted from stored observations.Source: Live offers we trackAs of 22 Oct 2026- 299 active
777
Ads 30d
- 123 listings
2
Marketplaces
MeasuredMeasured: Read or counted from stored observations.Source: Marketplace listings we trackAs of 23 Oct 2026
DerivedDerived: Worked out from measured data with a published formula.Source: Prices, offers and ads we trackAs of 23 Oct 2026Formula: Published thresholds, see methodology
Price positionMedian list price ₹14,450 against the middle half of 32 priced women's ethnic wear brands (₹1,748 to ₹22,984). Below that range is lower, above it upper.Mid price
Offer intensity15 live offers, 0% of priced products discounted. High = 10+ offers or half the range discounted; medium = 3+ offers or a fifth discounted.High
Ad activity777 ads seen in 30 days. High = 100+, medium = 20+. A count of ads, not of spend or reach.High
Price vs Women's ethnic wear
DerivedDerived: Worked out from measured data with a published formula.Source: Catalogue prices we trackAs of 23 Oct 2026
Show as table
| Date | Mulmul | Women's ethnic wear median |
|---|---|---|
| 1 Oct 2026 | ₹11,080 | ₹2,399 |
| 2 Oct 2026 | ₹9,900 | ₹2,399 |
| 3 Oct 2026 | ₹8,720 | ₹2,399 |
| 4 Oct 2026 | ₹13,560 | ₹2,399 |
| 5 Oct 2026 | ₹15,160 | ₹2,399 |
| 6 Oct 2026 | ₹15,120 | ₹2,399 |
| 7 Oct 2026 | ₹15,160 | ₹2,399 |
| 8 Oct 2026 | ₹15,615 | ₹2,399 |
| 9 Oct 2026 | ₹14,450 | ₹2,399 |
| 10 Oct 2026 | ₹14,320 | ₹2,399 |
| 11 Oct 2026 | ₹19,950 | ₹2,399 |
| 12 Oct 2026 | ₹14,450 | ₹2,399 |
| 13 Oct 2026 | ₹12,350 | ₹2,399 |
| 14 Oct 2026 | ₹14,950 | ₹2,399 |
| 15 Oct 2026 | ₹17,900 | ₹2,399 |
| 16 Oct 2026 | ₹18,900 | ₹2,399 |
| 17 Oct 2026 | ₹17,550 | ₹2,399 |
| 19 Oct 2026 | ₹17,900 | ₹2,399 |
| 22 Oct 2026 | ₹17,900 | ₹2,399 |
| 23 Oct 2026 | ₹19,950 | ₹2,399 |
- Mulmul median
- ₹14,450
- Women's ethnic wear median
- ₹2,399
- Difference
- +502.3% higher
- Discounted
- 0%
Offers
MeasuredMeasured: Read or counted from stored observations.Source: Live offers we trackAs of 22 Oct 2026
- 1 Oct: 12 live, 12 new
- 2 Oct: 12 live
- 3 Oct: 12 live
- 4 Oct: 12 live
- 5 Oct: 12 live
- 6 Oct: 12 live
- 7 Oct: 12 live
- 8 Oct: 13 live, 1 new
- 9 Oct: 13 live
- 10 Oct: 14 live, 1 new
- 11 Oct: 13 live
- 12 Oct: 14 live, 1 new
- 13 Oct: 12 live
- 14 Oct: 12 live
- 15 Oct: 9 live
- 16 Oct: 3 live
- 17 Oct: 3 live
- 18 Oct: 3 live
- 19 Oct: 3 live
- 20 Oct: 3 live
- 21 Oct: 3 live
- 22 Oct: 3 live
Show as table
| Date | Live | New |
|---|---|---|
| 1 Oct 2026 | 12 | 12 |
| 2 Oct 2026 | 12 | 0 |
| 3 Oct 2026 | 12 | 0 |
| 4 Oct 2026 | 12 | 0 |
| 5 Oct 2026 | 12 | 0 |
| 6 Oct 2026 | 12 | 0 |
| 7 Oct 2026 | 12 | 0 |
| 8 Oct 2026 | 13 | 1 |
| 9 Oct 2026 | 13 | 0 |
| 10 Oct 2026 | 14 | 1 |
| 11 Oct 2026 | 13 | 0 |
| 12 Oct 2026 | 14 | 1 |
| 13 Oct 2026 | 12 | 0 |
| 14 Oct 2026 | 12 | 0 |
| 15 Oct 2026 | 9 | 0 |
| 16 Oct 2026 | 3 | 0 |
| 17 Oct 2026 | 3 | 0 |
| 18 Oct 2026 | 3 | 0 |
| 19 Oct 2026 | 3 | 0 |
| 20 Oct 2026 | 3 | 0 |
| 21 Oct 2026 | 3 | 0 |
| 22 Oct 2026 | 3 | 0 |
15live offers
- Banner8
- Announcement5
- Free shipping2
New ads per week
DerivedDerived: Worked out from measured data with a published formula.Source: Ad libraries we trackAs of 23 Oct 2026
777ads seen in 30 days · 299 active
- video45%
- image33%
- carousel21%
- text1%
Ad themes
DerivedDerived: Worked out from measured data with a published formula.Source: Ad libraries we trackAs of 23 Oct 2026Formula: AI angle label of each ad seen in 30 daysFestive / occasion47%
Offer / discount25%
Benefit / result12%
No message4%
New launch4%
Other4%
337 of 777 ads labelled
Ratings and reviews
DerivedDerived: Worked out from measured data with a published formula.Source: Customer reviews we trackAs of 23 Oct 2026
49reviews read on marketplaces
5★
45%
4★
18%
3★
8%
2★
4%
1★
24%
Competitor map
DerivedDerived: Worked out from measured data with a published formula.Source: Shared product overlap we observeAs of 20 Oct 2026
Show as table
| Brand | Median price | Moves, 30 days |
|---|---|---|
| Mulmul | ₹14,450 | 7 |
| Libas | ₹1,369 | 16 |
| Aachho | ₹2,109 | 10 |
| W for Woman | ₹1,420 | 4 |
| Neerus Ensembles | ₹2,239 | 8 |
Marketplace presence
MeasuredMeasured: Read or counted from stored observations.Source: Marketplace listings we trackAs of 23 Oct 2026
123listings on 2 marketplaces
- myntra122 listings
- meesho1 listings
New to our catalogue crawl
MeasuredMeasured: Read or counted from stored observations.Source: Catalogue listings we trackAs of 23 Oct 2026
126products first seen in 30 days
- Kurta Sets2.3K
- Kurta546
- Co-ord Set477
- Dupatta466
- Jewellery368
- Saree197
5.3K of 5.4K live products carry a type
Closest competitors
DerivedDerived: Worked out from measured data with a published formula.Source: Shared product overlap we observeAs of 23 Oct 2026Formula: share of products in shared product groups
- Kalkifashion66%product overlap
- Libas57%product overlap
- W for Woman55%product overlap
- Neerus Ensembles53%product overlap
Recent moves
MeasuredMeasured: Read or counted from stored observations.Source: Price, offer, launch, ad and marketplace changes we trackAs of 22 Oct 2026
- New product
- New product
Mulmul
1 new product in our catalogue crawl
MeasuredMeasured: Read or counted from stored observations.Source: Price, offer, launch, ad and marketplace changes we trackAs of 17 Oct 2026 - New product
Mulmul
14 new products in our catalogue crawl
MeasuredMeasured: Read or counted from stored observations.Source: Price, offer, launch, ad and marketplace changes we trackAs of 16 Oct 2026
Similar brands
DerivedDerived: Worked out from measured data with a published formula.Source: Catalogue prices we trackAs of 23 Oct 2026Formula: same category, nearest median list price
- Avishya₹2,930
- Suta₹2,850
- Banarasee₹2,399
- House of Chikankari₹2,228
Price history
5,355 products
Start 14-day trialMulmul: 5,355 products tracked, median list price ₹14,450, 777 ads seen in 30 days, 15 live offers. Data as of 23 Oct 2026.
Questions
How many products does Mulmul list on its website?
5,355 live products were seen on Mulmul's own site in our catalogue crawl as of 23 Oct 2026.
What is the typical price of Mulmul products?
The median list price is ₹14,450 across 5,354 priced products.
Who are Mulmul's competitors?
By shared products and ad overlap, the closest tracked brands are Kalkifashion, Libas, Aachho.
Is Mulmul running ads?
777 of Mulmul's ads were seen in the last 30 days, 299 of them active on the last check.
Where is Mulmul sold online?
Besides its own site, Mulmul listings were seen on myntra, meesho in the last 7 days.