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Brand moves

Every entry is a publicly observed change: a price shift, a new product, an offer, an ad burst. Each shows what changed and when.

as of 19 Oct 2026
  • New productMeasured

    1 new product in our catalogue crawl

    First seen in the brand's site catalogue on this day; not a confirmed launch date.

    · New productView details of Red Tape's move
  • New productMeasured

    1 new product in our catalogue crawl

    First seen in the brand's site catalogue on this day; not a confirmed launch date.

    · New productView details of SUGAR Cosmetics's move
  • PriceDerived

    Prices rose on 29 products

    Median change +149.9% (median ₹2,050 to ₹3,799) across 29 products of 253 compared on the brand's site.

    From ₹2,050to ₹3,799

  • AdsDerived

    306 new ads started in one week

    306 ads started running in the week, by the ad libraries' start dates, against 80.5 a week in the previous 2 weeks (161 ads in total).

    From 81to 306

  • New productMeasured

    420 new products in our catalogue crawl

    First seen in the brand's site catalogue on this day; not a confirmed launch date.

    · New productView details of Crepdog Crew's move
  • PriceDerived

    Prices rose on 32 products

    Median change +122.2% (median ₹2,457 to ₹5,199) across 32 products of 145 compared on the brand's site.

    From ₹2,457to ₹5,199

    · PriceView details of Spykar's move
  • OfferMeasured

    1 new offer on the brand's site

    New: 1 discount. Highest stated discount: 60%.

    From 55%to 60%

  • AdsDerived

    42 new ads started in one week

    42 ads started running in the week, by the ad libraries' start dates, against 15 a week in the previous 2 weeks (30 ads in total).

    From 15to 42

  • New productMeasured

    160 new products in our catalogue crawl

    First seen in the brand's site catalogue on this day; not a confirmed launch date.

    · New productView details of Gemsmantra's move
  • PriceDerived

    Prices rose on 151 products

    Median change +100.1% (median ₹299 to ₹599) across 151 products of 166 compared on the brand's site.

    From ₹299to ₹599

  • OfferMeasured

    1 new offer on the brand's site

    New: 1 sale window. Highest stated discount: 45%.

  • AdsDerived

    72 new ads started in one week

    72 ads started running in the week, by the ad libraries' start dates, against 34 a week in the previous 2 weeks (68 ads in total).

    From 34to 72

  • New productMeasured

    154 new products in our catalogue crawl

    First seen in the brand's site catalogue on this day; not a confirmed launch date.

    · New productView details of French Crown's move
  • PriceDerived

    Prices rose on 16 products

    Median change +81.8% (median ₹1,823 to ₹3,370) across 16 products of 132 compared on the brand's site.

    From ₹1,823to ₹3,370

D2C brand moves: prices, offers, ads | RivalMoose