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Go Fashion (India) competitor intelligence

34 new ads this week. 25% on Meta.

Live ads
176
Median price
₹999−19% vs Western wear
New ads per weekpeak · 703

Bestsellers

  • Straight Jeans with 5-Pocket Styling#1

    Straight Jeans with 5-Pocket Styling

    ₹1,4064.2★ (6)

    Units sold

  • Women Relaxed Fit Pyjamas#2

    Women Relaxed Fit Pyjamas

    ₹8793.9★ (9)

    Units sold

  • GO COLORS Soft Cotton Stretch Ankle Length Leggings for Women | Breathable#3

    GO COLORS Soft Cotton Stretch Ankle Length Leggings for Women | Breathable

    ₹5154.1★ (2K)

    Units sold

  • Go Colors Women White Solid Ankle-Length Leggings#4

    Go Colors Women White Solid Ankle-Length Leggings

    ₹5734.5★ (9.2K)

    Units sold

  • Women Mid-Rise Pants#5

    Women Mid-Rise Pants

    ₹1,2994.2★ (17)

    Units sold

  • Women Leggings with Elasticated Waistband#6

    Women Leggings with Elasticated Waistband

    ₹5223.3★ (9)

    Units sold

1,724 more products

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Price moves

  • Go Colors Women Plus Size Black Solid Slim-Fit Churidar-Length Leggings

    Go Colors Women Plus Size Black Solid Slim-Fit Churidar-Length Leggings-25%

    ₹799 → ₹602

    24 Oct · Myntra

  • Palazzos with Elasticated Waistband

    Palazzos with Elasticated Waistband-11%

    ₹791 → ₹701

    24 Oct · Ajio

  • Palazzos with Elasticated Waistband

    Palazzos with Elasticated Waistband-11%

    ₹791 → ₹701

    24 Oct · Ajio

  • GO COLORS Women Solid Ebony Grey Mid Rise Regular Fit Cotton Kurti Pants

    GO COLORS Women Solid Ebony Grey Mid Rise Regular Fit Cotton Kurti Pants-27%

    ₹791 → ₹579

    23 Oct · Amazon

1,341 more price drops in 30 days

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New listings

  • Go Colors Women Slim Fit High Rise Ankle Length Legging

    Go Colors Women Slim Fit High Rise Ankle Length Legging

    ₹573Myntra · 24 Oct

  • Go Colors Women Printed Lounge Shorts

    Go Colors Women Printed Lounge Shorts

    ₹549Myntra · 24 Oct

  • GO COLORS Mostlysane Collection Polyester Cargo Pant for Women | Lightweight, Mid Rise, 4 Pockets

    GO COLORS Mostlysane Collection Polyester Cargo Pant for Women | Lightweight, Mid Rise, 4 Pockets

    Amazon · 23 Oct

172 more new listings

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Catalogue

Product typesLive on gocolors.com

  • Viscose Lounge Pants127

  • Ankle Length Leggings118

  • Churidar103

  • Knit Lounge Pants78

  • Kurti Pants73

Marketplace price bands2,651 listings

  • Under ₹30071 listings

  • ₹300–499192 listings

  • ₹500–799934 listings

  • ₹800–1,199945 listings

9.9% of priced listings below ₹500

Discount depth over time

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Go Fashion (India) this month

Go Fashion (India) has 176 ads live, 132 on Meta and 44 on Google, and added 34 in the week of 19 Oct. Its median price is ₹999, 19% below the Western wear median of ₹1,234. On 24 Oct the Go Colors Women Plus Size Black Solid Slim-Fit Churidar-Length Leggings dropped from ₹799 to ₹602 on Myntra. Across 7.9K labelled marketplace reviews, 'comfortable' is the most common praise.

Competitive position

5K ads behind #1
  1. 1
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  3. 3
  4. 4
    Nobero3.5K
  5. 5
  6. 6
  7. 7
  8. 8

Ranked by ads seen in 30 days.

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Head-to-head

Go Fashion (India) vs The Souled Store

Go Fashion (India)

Ads (30d): 964 · Products: 1,730

The Souled Store

Ads (30d): 6.5K

Median price, offers, overlap

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Full Go Fashion (India) report · 5 sections

  • Pricing (1,730 priced products)
  • Ads (176 live ads)
  • Products (1,730 catalogue items)
  • Reviews (50 complaint themes)
  • Search (4 keywords)

Frequently asked questions

How many products does Go Fashion (India) list on its website?

1,730 live products were seen on Go Fashion (India)'s own site in our catalogue crawl as of 24 Oct 2026.

What is the typical price of Go Fashion (India) products?

The median list price is ₹999 across 1,730 priced products. On 24 Oct 2026, 80% of 80 observed site prices were between ₹499 and ₹1,419.

Who are Go Fashion (India)'s competitors?

By shared products and ad overlap, the closest tracked brands are The Souled Store, SASSAFRAS, Fabindia.

Is Go Fashion (India) running ads?

964 of Go Fashion (India)'s ads were seen in the last 30 days, 182 of them active on the last check.

Where is Go Fashion (India) sold online?

Besides its own site, Go Fashion (India) listings were seen on myntra, ajio, amazon in the last 7 days.