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Brand moves

Every entry is a publicly observed change: a price shift, a new product, an offer, an ad burst. Each shows what changed and when.

as of 19 Oct 2026
  • New productMeasured

    1 new product in our catalogue crawl

    First seen in the brand's site catalogue on this day; not a confirmed launch date.

    · New productView details of Red Tape's move
  • New productMeasured

    1 new product in our catalogue crawl

    First seen in the brand's site catalogue on this day; not a confirmed launch date.

    · New productView details of SUGAR Cosmetics's move
  • PriceDerived

    Prices rose on 29 products

    Median change +149.9% (median ₹2,050 to ₹3,799) across 29 products of 253 compared on the brand's site.

    From ₹2,050to ₹3,799

  • AdsDerived

    306 new ads started in one week

    306 ads started running in the week, by the ad libraries' start dates, against 80.5 a week in the previous 2 weeks (161 ads in total).

    From 81to 306

  • New productMeasured

    420 new products in our catalogue crawl

    First seen in the brand's site catalogue on this day; not a confirmed launch date.

    · New productView details of Crepdog Crew's move
  • PriceDerived

    Prices changed on 7 products

    Median change +46.7% (median ₹1,499 to ₹2,199) across 7 products of 67 compared on the brand's site.

    From ₹1,499to ₹2,199

  • AdsDerived

    42 new ads started in one week

    42 ads started running in the week, by the ad libraries' start dates, against 15 a week in the previous 2 weeks (30 ads in total).

    From 15to 42

  • New productMeasured

    27 new products in our catalogue crawl

    First seen in the brand's site catalogue on this day; not a confirmed launch date.

    · New productView details of Bellarosagems's move
  • PriceDerived

    Prices fell on 12 products

    Median change -40% (median ₹29 to ₹20) across 12 products of 13 compared on the brand's site.

    From ₹29to ₹20

  • AdsDerived

    72 new ads started in one week

    72 ads started running in the week, by the ad libraries' start dates, against 34 a week in the previous 2 weeks (68 ads in total).

    From 34to 72

  • New productMeasured

    15 new products in our catalogue crawl

    First seen in the brand's site catalogue on this day; not a confirmed launch date.

    · New productView details of Neerus Ensembles's move
  • PriceDerived

    Prices fell on 910 products

    Median change -38.3% (median ₹2,549 to ₹1,499) across 910 products of 1,823 compared on the brand's site.

    From ₹2,549to ₹1,499

    · PriceView details of Libas's move
  • AdsDerived

    29 new ads started in one week

    29 ads started running in the week, by the ad libraries' start dates, against 14.5 a week in the previous 2 weeks (29 ads in total).

    From 15to 29

  • New productMeasured

    13 new products in our catalogue crawl

    First seen in the brand's site catalogue on this day; not a confirmed launch date.

  • PriceDerived

    Prices changed on 39 products

    Median change +25% (median ₹448 to ₹410) across 39 products of 51 compared on the brand's site.

    From ₹448to ₹410

D2C brand moves: prices, offers, ads | RivalMoose