Skincare mamaearth.in (opens the brand's site)

Mamaearth competitor intelligence

425 new ads this week. 67% on Meta.

Live ads: 1,029
Median price: ₹499−5.1% vs Skincare

New ads per weekpeak · 953

77521 Sep

95328 Sep

7965 Oct

14912 Oct

42519 Oct

Bestsellers

#1
Rice Dewy Bright With Rice Water & Niacinamide for Glass Skin | Face Wash (200 ml)
₹3954.3★ (2.67 L)
Units sold
#2
Sunscreen - SPF 50 PA++++ Daily Glow Sunscreen Vitamin C & Turmeric For Sun & Tan Protection All Skin Type (34.5 g)
₹2004★ (33.8K)
Units sold
#3
Rosemary Hair Fall Control Kit
₹7384.2★ (31.8K)
Units sold
#4
Ubtan Natural Glow with Turmeric & Saffron for Tan Removal Removes Tan Face Wash (200 ml)
₹3954.3★ (5.58 L)
Units sold
#5
Beetroot Tinted 100% Natural Lip Balm with Beetroot & Beeswax|Natural Pink Tint Beetroot (2 g)
₹1804.2★ (24K)
Units sold
#6
Rice Oil-Free Face Moisturizer, for Oily Skin, With Rice Water & Niacinamide (80 g)
₹2654.3★ (56K)
Units sold

906 more products

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Price moves

Natural Breathe Easy Vapour Roll-On 40ml-53%
~~₹249~~ → ₹116
24 Oct · Myntra
Luxe Matte Long Stay Lipstick - 2 g - Rouge Velvet-50%
~~₹899~~ → ₹449
24 Oct · Myntra
Beetroot Hydraful Face Wash 50 ml-50%
~~₹155~~ → ₹78
24 Oct · Meesho
Nourishing 100% Natural Lip Balm-4g-43%
~~₹166~~ → ₹94
24 Oct · Myntra

4,779 more price drops in 30 days

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New listings

Proffesional Collection Lipsticks
₹637Meesho · 24 Oct
Bye Bye Face Cream With Green Tea & Collagen
₹310Ajio · 24 Oct
Ubtan Ultra Light Gel Oil Free Moisturizer (200ml)
₹307Tira · 24 Oct

29 more new listings

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Catalogue

Product typesLive on mamaearth.in

Combo157
Lipstick77
Face Cleanser65
Body Lotion59
Shampoo45

Marketplace price bands2,444 listings

Under ₹3001,037 listings
₹300–499976 listings
₹500–799362 listings
₹800–1,19957 listings

82.4% of priced listings below ₹500

Discount depth over time

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Mamaearth this month

Mamaearth has 1,029 ads live, 943 on Meta and 86 on Google, and added 425 in the week of 19 Oct. Its median price is ₹499, 5.1% below the Skincare median of ₹526. On 24 Oct the Mamaearth Natural Breathe Easy Vapour Roll-On 40ml dropped from ₹249 to ₹116 on Myntra. Across 6.11 lakh labelled marketplace reviews, 'works well, visible results' is the most common praise.