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Skincaremamaearth.in (opens the brand's site)

Mamaearth competitor intelligence

425 new ads this week. 67% on Meta.

Live ads
1,029
Median price
₹499−5.1% vs Skincare
New ads per weekpeak · 953

Top organic placementRank #1

#1 on Flipkartfor ‘hair conditioner’

Brand search volume Sep

4.8 Lbrand searches / month

  1. Jul
    4.8 L
  2. Aug
    4.94 L
  3. Sep
    4.8 L

Keywords tracked 33 keywords

Run 21 Oct
#KeywordMarketplaceRank
01hair conditionerFlipkart#1
02mamaearth face washMyntra#1
03mamaearth lipstickMyntra#1
04skin face washMyntra#2
05peel off maskMyntra#3
06the body lotionMyntra#6

27 more keywords

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Brand searches / month Sep

Pilgrim8.49 L
Mamaearth4.8 L
Biotique4.7 L

Search share for 33 keywords

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Mamaearth this month

Mamaearth has 1,029 ads live, 943 on Meta and 86 on Google, and added 425 in the week of 19 Oct. Its median price is ₹499, 5.1% below the Skincare median of ₹526. On 24 Oct the Mamaearth Natural Breathe Easy Vapour Roll-On 40ml dropped from ₹249 to ₹116 on Myntra. Across 6.11 lakh labelled marketplace reviews, 'works well, visible results' is the most common praise.

Competitive position

6.5K ads behind #1
  1. 1
  2. 2
  3. 3
  4. 4
    Mamaearth3.1K

Ranked by ads seen in 30 days.

57 more brands

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Head-to-head

Mamaearth vs Pilgrim

Mamaearth

Ads (30d): 3.1K · Products: 912

Pilgrim

Ads (30d): 4.4K · Products: 229

Median price, offers, overlap

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Full Mamaearth report · 6 sections

  • Pricing (912 priced products)
  • Ads (1,029 live ads)
  • Products (912 catalogue items)
  • Reviews (300 complaint themes)
  • Search (33 keywords)
  • Promotions (7 live offers)

Frequently asked questions

How many products does Mamaearth list on its website?

912 live products were seen on Mamaearth's own site in our catalogue crawl as of 24 Oct 2026.

What is the typical price of Mamaearth products?

The median list price is ₹499 across 912 priced products. On 24 Oct 2026, 80% of 15 observed site prices were between ₹451 and ₹1,121.

Who are Mamaearth's competitors?

By shared products and ad overlap, the closest tracked brands are Pilgrim, Plix Life, Nat Habit.

Is Mamaearth running ads?

3,098 of Mamaearth's ads were seen in the last 30 days, 1,035 of them active on the last check.

Where is Mamaearth sold online?

Besides its own site, Mamaearth listings were seen on myntra, amazon, flipkart, tira, meesho, ajio, nykaa in the last 7 days.