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Skincaretheformularx.com (opens the brand's site)

The FormulaRx competitor intelligence

28 new ads this week. 37% on Meta.

Live ads
310
Median price
₹699+32.9% vs Skincare
New ads per weekpeak · 463

Bestsellers

  • The Formularx Barrier Relief Ceramide Lightweight Moisturizer for Oily and Acne prone Skin (50 g)#1

    Barrier Relief Ceramide Lightweight Moisturizer for Oily and Acne prone Skin (50 g)

    ₹6294.2★ (1.5K)

    Units sold

  • The Formularx Hydraveil Hydrating Gel Moisturizer with Ectoin & Ceramide for Acne Prone Skin (50 g)#2

    Hydraveil Hydrating Gel Moisturizer with Ectoin & Ceramide for Acne Prone Skin (50 g)

    ₹6294.3★ (838)

    Units sold

  • The Formularx Peptide Ceramide Moisturizer - Barrier Plus Nourishing Barrier Repair Moisturizer For Normal, Dry, Compromised, Sensitive skin 50 g#3

    Peptide Ceramide Moisturizer - Barrier Plus Nourishing Barrier Repair Moisturizer For Normal, Dry, Compromised, Sensitive skin 50 g

    ₹5944.3★ (666)

    Units sold

  • The Formularx AM PM Skincare Routine Duo for Dry & Sensitive Skin | Sun Relief Ceramide Silk Hydrating Sunscreen SPF 50 PA++++ for Day Protection + Barrier Plus Peptide Ceramide Moisturizer#4

    AM PM Skincare Routine Duo for Dry & Sensitive Skin | Sun Relief Ceramide Silk Hydrating Sunscreen SPF 50 PA++++ for Day Protection + Barrier Plus Peptide Ceramide Moisturizer

    ₹1,1523.8★ (1.3K)

    Units sold

  • The Formularx Sun Relief Ceramide Silk Sunscreen SPF 50 PA++++ with Niacinamide & Peptide (50 g)#5

    Sun Relief Ceramide Silk Sunscreen SPF 50 PA++++ with Niacinamide & Peptide (50 g)

    ₹6294.1★ (420)

    Units sold

  • The Formularx Hydra Veil Barrier Care Gel Moisturizer with Ceramide,Hyaluronic Acid,& Ectoin for Oily,Acne & Fungal Acne Prone Skin|Oil Free,Non-comedogenic,Sensitive Skin Friendly|For Women & Men|50g#6

    Hydra Veil Barrier Care Gel Moisturizer with Ceramide,Hyaluronic Acid,& Ectoin for Oily,Acne & Fungal Acne Prone Skin|Oil Free,Non-comedogenic,Sensitive Skin Friendly|For Women & Men|50g

    ₹5944.3★ (208)

    Units sold

5 more products

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Price moves

  • Hydrashield Vitamin C + Peptide Sunscreen SPF 50 PA++

    Hydrashield Vitamin C + Peptide Sunscreen SPF 50 PA++-12%

    ₹699 → ₹615

    16 Oct · Ajio

  • Barrier Plus Peptide Ceramide Moisturizer for Dry Normal and Sensitive Skin

    Barrier Plus Peptide Ceramide Moisturizer for Dry Normal and Sensitive Skin-12%

    ₹699 → ₹615

    16 Oct · Ajio

  • Hydraveil Hydrating Gel Moisturizer with Ectoin & Ceramide for Acne Prone Skin

    Hydraveil Hydrating Gel Moisturizer with Ectoin & Ceramide for Acne Prone Skin-12%

    ₹699 → ₹615

    16 Oct · Ajio

  • Barrier Relief Ceramide Lightweight Moisturizer for Oily and Acne prone Skin

    Barrier Relief Ceramide Lightweight Moisturizer for Oily and Acne prone Skin-12%

    ₹699 → ₹615

    16 Oct · Ajio

94 more price drops in 30 days

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Catalogue

Product typesLive on theformularx.com

  • Moisturizer4

  • Serum4

  • Sunscreen2

Marketplace price bands58 listings

  • ₹500–79937 listings

  • ₹800–1,1997 listings

Discount depth over time

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The FormulaRx this month

The FormulaRx has 310 ads live, 258 on Meta and 52 on Google, and added 28 in the week of 19 Oct. Its median price is ₹699, 32.9% above the Skincare median of ₹526. On 16 Oct the Hydrashield Vitamin C + Peptide Sunscreen SPF 50 PA++ dropped from ₹699 to ₹615 on Ajio. Across 5.5K labelled marketplace reviews, 'hydrating, moisturizes well' is the most common praise.

Competitive position

  1. 1
  2. 2
  3. 3
  4. 4

Ranked by ads seen in 30 days.

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Head-to-head

The FormulaRx vs Mamaearth

The FormulaRx

Ads (30d): 749 · Products: 11

Mamaearth

Ads (30d): 3.1K · Products: 912

Median price, offers, overlap

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Full The FormulaRx report · 6 sections

  • Pricing (11 priced products)
  • Ads (310 live ads)
  • Products (11 catalogue items)
  • Reviews (57 complaint themes)
  • Search (2 keywords)
  • Promotions (7 live offers)

Frequently asked questions

How many products does The FormulaRx list on its website?

11 live products were seen on The FormulaRx's own site in our catalogue crawl as of 24 Oct 2026.

What is the typical price of The FormulaRx products?

The median list price is ₹699 across 11 priced products.

Who are The FormulaRx's competitors?

By shared products and ad overlap, the closest tracked brands are Mamaearth, Dr. Sheth's, Plum Goodness.

Is The FormulaRx running ads?

749 of The FormulaRx's ads were seen in the last 30 days, 311 of them active on the last check.

Where is The FormulaRx sold online?

Besides its own site, The FormulaRx listings were seen on tira, ajio, amazon, nykaa in the last 7 days.