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Skincarethedeconstruct.in (opens the brand's site)

Deconstruct competitor intelligence

8 new ads this week. 75% on Meta.

Live ads
320
Median price
₹419−20.3% vs Skincare
New ads per weekpeak · 391

Bestsellers

  • Deconstruct Sunscreen - SPF 50 PA++++ Lightweight Gel Sunscreen for Oily Skin | Travel Pack | For Men & Women (30 g)#1

    Sunscreen - SPF 50 PA++++ Lightweight Gel Sunscreen for Oily Skin | Travel Pack | For Men & Women (30 g)

    ₹2694.1★ (36.4K)

    Units sold

  • Deconstruct Sunscreen - SPF 50 PA++++ | Lightweight Gel Sunscreen |In-Vivo Tested | Non Greasy | For Men & Women | (50 g)#2

    Sunscreen - SPF 50 PA++++ | Lightweight Gel Sunscreen |In-Vivo Tested | Non Greasy | For Men & Women | (50 g)

    ₹3674.2★ (2.32 L)

    Units sold

  • Deconstruct Brightening Lip Balm SPF 50 Brightens Dark Lips, Moisturizes Non Tinted (4.2 g)#3

    Brightening Lip Balm SPF 50 Brightens Dark Lips, Moisturizes Non Tinted (4.2 g)

    ₹1934★ (63.2K)

    Units sold

  • Deconstruct Gel Sunscreen for Oily skin SPF 50 PA++++ |100% Photostable Sunscreen |4 New Gen UV Filters |In-Vivo |Lightweight, Airy, Non-greasy |For oily, combination, normal skin |For Men & Women 50g#4

    Gel Sunscreen for Oily skin SPF 50 PA++++ |100% Photostable Sunscreen |4 New Gen UV Filters |In-Vivo |Lightweight, Airy, Non-greasy |For oily, combination, normal skin |For Men & Women 50g

    ₹3794.2★ (18.5K)

    Units sold

  • Deconstruct Brightening Lip Balm for Dark Lips | SPF 50 | Vitamin C & Resorcinol | Brightens Dark Lips & Evens Lip Tone | Vitamin E & Murumuru Butter | For Men & Women 4.2g#5

    Brightening Lip Balm for Dark Lips | SPF 50 | Vitamin C & Resorcinol | Brightens Dark Lips & Evens Lip Tone | Vitamin E & Murumuru Butter | For Men & Women 4.2g

    ₹1934★ (9K)

    Units sold

  • Deconstruct 10% Vitamin C Serum for Brightening With Liposomal Technology | Non-Irritating (60 ml)#6

    10% Vitamin C Serum for Brightening With Liposomal Technology | Non-Irritating (60 ml)

    ₹1,1994★ (38.2K)

    Units sold

73 more products

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Price moves

  • Deconstruct Oil-Free Moisturizer For Face | Non Sticky, Lightweight, Non-Comedogenic & Fast-Absorbing | Tested for 72H Hydration | For Oily, Acne-Prone & Sensitive Skin | 50gm (Pack of 2)

    Oil-Free Moisturizer For Face | Non Sticky, Lightweight, Non-Comedogenic & Fast-Absorbing | Tested for 72H Hydration | For Oily, Acne-Prone & Sensitive Skin | 50gm (Pack of 2)-72%

    ₹453 → ₹129

    24 Oct · Amazon

  • Deconstruct Brightening Lip Balm SPF 50, Moisturizes & Brightens Lips

    Brightening Lip Balm SPF 50, Moisturizes & Brightens Lips-21%

    ₹189 → ₹149

    24 Oct · Nykaa

  • Deconstruct Hyaluronic Acid Lip Balm, Hydrates, Softens & Nourishes Dry Lips

    Hyaluronic Acid Lip Balm, Hydrates, Softens & Nourishes Dry Lips-21%

    ₹189 → ₹149

    24 Oct · Nykaa

  • Deconstruct Brightening SPF 30 Lip Balm For Dark Pigmented Lips With 1% Vitamin C - Pack of 2

    Brightening SPF 30 Lip Balm For Dark Pigmented Lips With 1% Vitamin C - Pack of 2-21%

    ₹378 → ₹298

    24 Oct · Nykaa

1,078 more price drops in 30 days

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New listings

  • deconstruct Barrier Repair Moisturizer With 3% Niacinamide & Ceramides - 50 ml

    Barrier Repair Moisturizer With 3% Niacinamide & Ceramides - 50 ml

    ₹332Myntra · 22 Oct

  • Deconstruct Barrier Repair Moisturizer | Niacinamide + Ceramides | 72H Hydration (50 g)

    Barrier Repair Moisturizer | Niacinamide + Ceramides | 72H Hydration (50 g)

    ₹332Flipkart · 22 Oct

  • Deconstruct Night Time Anti Aging Routine Combo

    Night Time Anti Aging Routine Combo

    ₹1,836Tira · 21 Oct

3 more new listings

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Catalogue

Product typesLive on thedeconstruct.in

  • Combo13

  • Kit10

  • sunscreen10

  • Face Serum9

  • Lip balm8

Marketplace price bands413 listings

  • Under ₹30089 listings

  • ₹300–499147 listings

  • ₹500–799127 listings

  • ₹800–1,19946 listings

57.1% of priced listings below ₹500

Discount depth over time

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Deconstruct this month

Deconstruct has 320 ads live, 287 on Meta and 33 on Google, and added 8 in the week of 19 Oct. Its median price is ₹419, 20.3% below the Skincare median of ₹526. On 24 Oct the Deconstruct Oil-Free Moisturizer For Face | Non Sticky, Lightweight, Non-Comedogenic & Fast-Absorbing | Tested for 72H Hydration | For Oily, Acne-Prone & Sensitive Skin | 50gm (Pack of 2) dropped from ₹453 to ₹129 on Amazon. Across 1.42 lakh labelled marketplace reviews, 'suits oily or acne-prone skin' is the most common praise.

Competitive position

8.4K ads behind #1
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Ranked by ads seen in 30 days.

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Head-to-head

Deconstruct vs Foxtale

Deconstruct

Ads (30d): 1.2K · Products: 79

Foxtale

Ads (30d): 9.6K · Products: 576

Deconstruct vs Foxtale

Median price, offers, overlap

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Full Deconstruct report · 6 sections

  • Pricing (69 priced products)
  • Ads (320 live ads)
  • Products (79 catalogue items)
  • Reviews (189 complaint themes)
  • Search (14 keywords)
  • Promotions (8 live offers)

Frequently asked questions

How many products does Deconstruct list on its website?

79 live products were seen on Deconstruct's own site in our catalogue crawl as of 24 Oct 2026.

What is the typical price of Deconstruct products?

The median list price is ₹419 across 69 priced products.

Who are Deconstruct's competitors?

By shared products and ad overlap, the closest tracked brands are Plix Life, Foxtale, Mamaearth.

Is Deconstruct running ads?

1,246 of Deconstruct's ads were seen in the last 30 days, 320 of them active on the last check.

Where is Deconstruct sold online?

Besides its own site, Deconstruct listings were seen on amazon, flipkart, myntra, nykaa, tira, meesho, ajio in the last 7 days.