Skincare beminimalist.co (opens the brand's site)

Minimalist competitor intelligence

170 new ads this week. 61% on Meta.

Live ads: 784
Median price: ₹499−5.1% vs Skincare

New ads per weekpeak · 739

73921 Sep

4728 Sep

565 Oct

16112 Oct

17019 Oct

Bestsellers

#1
Anti-Acne Salicylic Acid 2% Face Wash For Oily & Acne Prone Skin | With LHA for Pore Cleansing, Oil Control & Sebum Regulation | Cleanser for Women & Men | 100 ml
₹2674.2★ (29.4K)
Units sold
#2
2% Salicylic Acid For Oily Skin | Sulphate Free, Anti Acne Face Wash (250 ml)
₹5394.2★ (1.6 L)
Units sold
#3
2% Salicylic Acid for Men & Women | Sulphate Free Anti-Acne & Pimple Cleanser for Oily Skin | LHA & Zinc Face Wash (100 ml)
₹2694.2★ (1.6 L)
Units sold
#4
Sunscreen - SPF 50 PA++++ Lightweight Niacinamide Broad Spectrum SunCream |No White Cast |Men&Women (30 g)
₹2244.2★ (49.7K)
Units sold
#5
10% Vitamin C Face Serum for Men & Women | Skin Brightening, Glow & UV Damage Repair | Stable Vitamin C Skincare (10 ml)
₹2694.1★ (56.6K)
Units sold
#6
Sunscreen - SPF 50 PA++++ SPF 50 PA++++ Sunscreen for Men & Women | Niacinamide Sun Cream for Oily Skin (50 g)
₹3594.2★ (1.08 L)
Units sold

74 more products

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Price moves

Hair Serum for Dry Frizzy Hair with SPF 30, Keratin, Argan Oil & Ceramides| Heat Protection Serum, Smoothens & Protects From UV | Lightweight | Leave In For Women & Men | 10 ml-11%
~~₹179~~ → ₹159
25 Oct · Amazon
B12 + Oat Extract 6.5% Gentle Cleanser For Sensitive Skin (Dry to Normal) | Sulphate Free | Non-Drying | Fragrance Free | (120 ML)-11%
~~₹269~~ → ₹239
25 Oct · Amazon
Vitamin B5 10% Oil-Free Moisturizer for Face, Lightweight Gel Moisturizer for Oily & Combination Skin, Barrier Repair Face Cream with Glycerine 50gm-11%
~~₹314~~ → ₹279
25 Oct · Amazon
2% Salicylic Acid + LHA Body Wash | Gentle Exfoliating Bodywash for Body Acne, Un-even, Rough & Bumpy Skin | Sulphate (SLS), Dye, & Fragrance Free | Shower Gel for Women & Men | 200 ml-11%
~~₹314~~ → ₹279
25 Oct · Amazon

3,606 more price drops in 30 days

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New listings

Yoga Sculpture: Home Decor and Tabletop Statue, Perfect for Gym Enthusiasts and Birthday Gifts
₹280Amazon · 23 Oct
Bookmarks Set of 8 - Line Art, Aesthetic Gift
₹120Amazon · 22 Oct
Pediatrics Zinc Oxide + B5 Healing Ointment
₹359Ajio · 22 Oct

6 more new listings

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Catalogue

Product typesLive on beminimalist.co

Skin Care47
Hair Care13
Bath & Body8
Gift8

Marketplace price bands876 listings

Under ₹300156 listings
₹300–499229 listings
₹500–799264 listings
₹800–1,199165 listings

43.9% of priced listings below ₹500

Discount depth over time

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Minimalist this month

Minimalist has 784 ads live, 533 on Meta and 251 on Google, and added 170 in the week of 19 Oct. Its median price is ₹499, 5.1% below the Skincare median of ₹526. On 25 Oct the Minimalist Hair Serum for Dry Frizzy Hair with SPF 30, Keratin, Argan Oil & Ceramides| Heat Protection Serum, Smoothens & Protects From UV | Lightweight | Leave In For Women & Men | 10 ml dropped from ₹179 to ₹159 on Amazon. Across 2.39 lakh labelled marketplace reviews, 'works well, visible results' is the most common praise.